Made Line Productions has been one of the top local places to go for production help and content creation in recent years. The company has documented local brands, restaurants, events and festivals with top-notch video and audio, giving them professional, viral-friendly content. Beyond the 760, Made Line has crafted social media content for Peso Pluma, Adidas, Major League Soccer and more.
Made Line has now moved into a new location at The River in Rancho Mirage. Called The River Studios x Made Line Studios, the space is a full-fledged production studio open to creatives looking to take photos, film a music video, record a podcast and/or much more.
The brains behind Made Line are Ricardo Valdez and YouTuber/events organizer Angel Chavez.
“(Valdez) was trying to work with businesses, because he used to work for Grubhub on the technical side,” Chavez said during a recent interview. “He used to help small-business owners and restaurants—and he realized that none of them have social media.”
Chavez, known for his high-quality media work for local artists, and Valdez decided to partner up.
“I always get people hitting me up, because I do video as a service for small businesses and coverage of events,” Chavez said. “… It kind of started as just a media company, from covering small businesses and photo shoots to covering big festivals”
They started collaborating on Chavez’ YouTube channel, and quickly built a name for Made Line thanks to a collaboration with the city of Indio.
“We helped them build their online presence for a few months,” Chavez said. “We did some other videos in 2023, and then we also did the Indio Food Truck Park’s social media, and helped the small businesses as well.”
During Coachella season, Chavez’s channel provides tips, tricks, advice and lineup breakdowns. Chavez used their Indio studio, on Golf Center Parkway, as a home for the channel, which boasts more than 21,000 subscribers and 17.6 million views.
“When I partnered up with (Valdez), I was already doing my own YouTube channel, and already had my podcast, and then we started doing the media for Desert Underground (Chavez’s event series) together,” Chavez said. “I used that studio to record podcasts, do creative work that’s more music-related, work with artists and things like that.”
Now, Made Line is moving to The River.
“We did a few videos for The River as a client, and we were talking to management, and we noticed The River itself has a lot of empty units,” Chavez said. “There are not enough businesses there opening up, and some businesses struggle … There’s not a lot of foot traffic like it used to be back in the day … and since our lease was coming up in Indio, we ended up partnering with The River to help them with social media, help all the businesses that are in The River, and have a spot where people could walk in if they want to take photos, or they want to come make content, or even just network with other content creators.”
The studio is meant to be one-stop shop for content creation.
“People have always wanted to start podcasts, but you need to have audio; then you have video; then you have to know how to edit and do distribution, so it’s a lot of work. … We are creating that space to make it easier for them.”
Angel Chavez
“Our space is open to photographers, creators, and business owners who want to make content, or if you need professional photo shoots, or you want to start a podcast,” Chavez said. “People have always wanted to start podcasts, but you need to have audio; then you have video; then you have to know how to edit and do distribution, so it’s a lot of work. … We are creating that space to make it easier for them.”
Chavez said he hopes Made Line can help turn local creatives into stars.
“When you’re working on big productions, there are so many people involved,” he said. “There are hundreds or thousands of people involved. And a lot of times, when you work with smaller artists, or people who are just starting out, everyone wants to do it by themselves. … For smaller artists, people just don’t work together enough. The more people you work with, the better the product is going to be, no matter what it is. If you’re working on an album, on a music video, on a short film, the more people you get involved with, you can create something better.”
Made Line Studios is also offering a crucial asset in 2026—professional, social-media ready content.
“Everybody’s on their phone from the morning to the night, so you want to be where people are, and you want to be part of the culture,” Chavez said. “Promote yourself; post about your business; and don’t worry about likes or comments or shares. Be present; engage with accounts; and just keep showing up every day. … You never know who’s actually going to see something that you posted, and they might book you for something, or hire you, or you’re going to be in their subconscious, because they saw you talk about a certain topic, or they saw your video about something.”
Chavez has witnessed firsthand the power of social media.
“We’ve seen our restaurants post a high-quality piece of content that goes viral. … One video could literally change your whole life—and for music, too,” Chavez said. “If you just keep posting consistently and strategize, you’ll grow, and you’ll reach a bigger level. You’re one random post away from blowing up instantly, so the goal should be to create a system to post consistently, just keep showing up little by little, and always be present.”
Chavez said the team’s financial strategy has a “creator’s approach.”
“We compared our rates to what other studios are charging, but we definitely have a creator’s approach to this, not a business approach,” he said. “We’re going to be shooting our own content, and I’m going to be doing music videos and some live streams from there. I know the value of just being online and creating pieces of content with people, so I think for creators, that’s a must.”
Made Line hopes to help raise the standards of local content creation.
“I still feel like the Coachella Valley’s super-behind when it comes to social media, especially compared to L.A. and the way that people are creating content over there,” Chavez said. “We have a lack of spaces here in the valley, and a lack of people collaborating here in the valley, so hopefully this encourages more people, as well as business owners and businesses, to post more content.”
The River Studios x Made Line Studios is located at 71800 Highway 111, A107, in Rancho Mirage. For more information, visit www.theriverstudiosxml.com.
