My regular readers (yes, some people tell me they are regular readers, without any prompting on my part—and yes, one of them is my mother; hi, Mom!) know I try to shy away from clichés in my column.
However, this month, I’m feeling the Christmas spirit, and I want to help those who are not as deep into craft beer find legitimately great gifts for the zythophile in their lives … so it’s time for a cliché: The Holiday Gift List.
I will limit this list to things I have experienced, either by myself or through friends, so I don’t lead anyone too far astray:
• The Cap Zappa Beer Cap Launcher: I first saw this being used on a YouTube channel and immediately knew I needed to have one. It was surprisingly hard to track down a couple of years ago when I got mine, but now you can find many different kinds of fun, cap-shooting openers. My friend’s wife gave me a pistol-shaped version, which is now being employed at my taproom. They are simple but they bring a disproportionate amount of joy for the money.
• Growlerwerks Carbonated Growlers: A growler, for the uninitiated, is a to-go container for beer on tap. I have a love/hate relationship with growlers—and by “love/hate,” I primarily mean “hate.” They’re not a great medium for beer—but they are a great way for a brewery taproom to make money. Even assuming the growlers are properly cleaned and carbon-dioxide-purged before being filled with beer, that beer really should be consumed the same day you open the growler. What if you just wanted a pint? Well, Growlerwerks provides the solution with the use of a replaceable carbon dioxide cartridge housed under the cap, with a dial above it to regulate the pressure. The upshot of all this: You’ll have a 64- or 128-ounce miniature keg sitting in your fridge with a spigot at the bottom. Plus, they look really sharp. I’ve never not seen one start a conversation at the taproom when they are brought in to be filled. For about $150-$200, you can seriously impress the beer-lover in your life.
• The Rare Beer Club: I wish I could say that my experience with this club comes through my own subscription, but alas, this is a little too expensive for my budget. A friend of mine has a wife who was loving enough to get this for him, and I’ve benefited from rummaging through the built-up collection of bottles from the club. My verdict? It’s fantastic. Some of the beers are true rarities that I will probably never get my hands on again—some because they are incredibly hard to acquire, and others because they were one-offs, never to be brewed again. Like the Biere De Goord from Michigan’s Jolly Pumpkin Artisan Ales; it’s a saison-style ale with kale, pumpkin, pumpkin seeds, green tea and peppercorns. Does that sound weird? Yes. Did it taste good? Hell yes—and I’ve never had another beer like it. The best part is that, if you loved one of the beers you were sent that month (and that’s two, four or six bottles of each, depending on the subscription level) and absolutely need more, you can buy more. This is just the tip of the iceberg for customization, too. You can replace upcoming beers with ones you loved in the past, if available, or add more of any beer to the next shipment. As I write this, I’m pondering what I need to cut out of my life financially in order to accommodate one of these memberships. Beer is technically food, right?
• Brewery memberships: Some breweries offer yearly memberships that include discounts, exclusives and beer allocations. The terms obviously vary from brewery to brewery, but the gist is that you sign up; pay the requisite fee; and reap the benefits. There are breweries that offer little more than special glassware for you to use while at the taproom, plus a discount. Others offer first cracks at the latest beer releases, discounts, member parties and more. The Bruery in Orange County is the first brewery I can remember doing this, more than a decade ago, and now that brewery offers many tiers of membership that can be paid for in myriad ways. The Bruery went through a lot of growing pains while ironing out flaws in the membership models—and other breweries have learned by example when it comes to making their clubs.
But let me repeat myself: Not all brewery memberships are created equal. I’ve even seen breweries sell memberships to people before opening their doors. This is as pure of an example of caveat emptor as you are going to find, and I wish you luck and success if you decide to do this. My recommendation is to partake in the clubs of established breweries; if possible, speak with current members of the club to gauge worthiness.
Now feel free to cut and paste this list into your letter to Santa … and let’s hope he brings me that Rare Beer Club membership rather than the coal I probably deserve.
Brett Newton is a certified cicerone (like a sommelier for beer) and homebrewer who has mostly lived in the Coachella Valley since 1988. He currently works at the Coachella Valley Brewing Co. taproom in Thousand Palms. He can be reached at email@example.com.