What: The cinnamon brown sugar breakfast tart
Where: Wilma and Frieda’s, 155 S. Palm Canyon Drive, Palm Springs; also at 73575 El Paseo Drive, Palm Desert
How much: $4.95
Contact: 760-992-5080 (Palm Springs); 760-773-2807 (Palm Desert); wilmafrieda.com
Why: They’re delicious—and very affordable.
When I heard that Wilma and Frieda’s was going to be taking over the former location of The Falls—one of the most beautiful restaurant spaces in the valley, overlooking the La Plaza area in downtown Palm Springs—I was elated.
For five years, Wilma and Frieda’s, located on El Paseo in Palm Desert, has been serving up some of the valley’s best breakfasts and lunches. Not only was I excited about the fact that one of the area’s most renowned restaurants was expanding to the west valley; I was intrigued by what the owners would do with the large, second-story space.
Well, it seems my excitement was justified: The new Wilma and Frieda’s is gorgeous, and the owners have expanded the offerings at the Palm Springs location beyond 3 p.m.: The bar is currently open until 9 p.m. most nights, and full dinner service is coming soon.
I stopped in one recent Saturday after an early-ish dinner to see the new space and try a cocktail. Since it was after dinner, I was craving dessert … and Wilma and Frieda’s (at both locations) has an amazing selection of housemade sweets, including brownies, bars, cookies, cakes and “breakfast tarts”—you know, like those store-bought frosted pastries that you pop into the toaster, but presumably a lot better.
Being a fan of all things containing brown sugar, I decided to try the cinnamon brown sugar breakfast tart. Not only did it sound delicious; it was only $4.95—and where else can you get a fresh-baked dessert for that price in this town?
The tart exceeded my expectations: It was warm, crispy out the outside and gooey on the inside—and it was yummy.
Welcome to Palm Springs, Wilma and Frieda’s. I can’t wait to see what you do next.