What’s that, you say? You love rosé? Well, if you live in the sunny Coachella Valley, you’re in luck!
While people in a large portion of the country are preparing for a frigid future—planning to spend part of their Labor Day weekend digging out the plastic bins that house their parkas and fleece underwear—here in the valley of eternal summer, we have another two months of scorching heat. While that thought is enough to bring grown men to tears, I choose to celebrate this fact with more rosé—yes, the little pink wine that was once the recipient of scornful glances, side-eye stares and snickers from fellow restaurant patrons is now having its proverbial day in the sun.
Considering all of this newfound fame, I started wondering whether people actually know what rosé is. This question was answered, in part, when I watched the recently released Vogue video interview with Drew Barrymore, self-proclaimed winemaker. If a “wine-expert” like Drew thinks that rosé is made by peeling the skins off the grapes early, then the answer is a resounding “no.” (Seriously, watch the video. It’s both horrifying and hilarious.) Given that it takes an average of 600 grapes to make one bottle of wine, the price of a bottle of Drew’s rosé with its peeled grapes would probably cost around $5,000. Instead, this delicious summertime wine is usually cheap and cheerful.
So why are some rosés more expensive than others? Why do they vary in color? What makes a pink wine sweet? Now that our desert markets and restaurants are offering so many different options, things can get a little confusing. Let me break it down for you.
Rosé can be made from any red grape, and while the process can differ slightly depending on the producer, the idea is the same: It is red wine that is taken away from its skins after mere hours of fermentation. Skin is what gives a wine its color; therefore, less skin equals less color. (OK, Drew, your comment was half right.) If these rosés were left in the tank, they would soon become red wines—big, bold, slap-you-silly, macho reds. In fact, in an attempt to give you a bigger, punch-you-in-the-face red wine, some winemakers will “bleed” off some juice from the fermentation tank in the first few hours to increase the ratio of skin to juice for a more concentrated final outcome for the reds—with rosé the wonderful byproduct. Waste not, want not … am I right?!
Because it can be made using any red grape you’d like, you’ll see rosés spanning the color wheel: from pale salmon-colored options, probably made from grenache or pinot noir, to cranberry and pomegranate colors, stemming from malbec or syrah. However, don’t be too quick to judge a bottle by its color: The wine’s hue isn’t going to have any bearing on the sweetness, acidity or alcohol content. Nowadays, most any bottle of rosé you pick up will be a dry, delicious, delight. That said, if you’re worried about buying the “wrong” rosé, my only advice is to steer clear of the word “blush” or any pink wine that comes in a box or 5-gallon jug. (Although that stereotype is changing now, too.)
If you’re looking to drop a pretty penny on a fancy-pants bottle, there are several regions, like Bandol and Tavel in the south of France, where rosé is taken very seriously and produced with the same amount of care and passion as some top-dollar reds and whites. They’re definitely worth a splurge every now and then.
So what about white zin—that sweet beverage reserved for prom-night motel rooms and the wine-confused can’t possibly be the same thing as my delicious bottle of Domaine Tempier, right? Well, yes and no. Just to be clear: white zinfandel isn’t a grape. It, too, is a pink wine made from red zinfandel grapes, but stylistically and historically meant to be sweet. It was really just an “oops” moment at Sutter Home in the ’70s that turned into one of the most profitable accidents the winemaking industry has ever seen.
Still not sure this pink drink is your thing? Do yourself a favor, and grab a seat at one of the valley’s wine bars, and give one a swirl. A few hot spots like Dead or Alive in Palm Springs, Cork and Fork in La Quinta, and Piero’s PizzaVino in Palm Desert offer a handful of different options by the glass from regions like Washington, Austria, Provence, Tuscana and Santa Barbara, just to name a few.
And if you need one more reason to keep drinking this sunshine in a bottle just remember: It’s socially acceptable to drink rosé for breakfast.
Katie Finn is a certified sommelier and certified specialist of wine with more than 15 years in the wine industry. She is a member of the Society of Wine Educators and is currently studying with the Wine and Spirit Education Trust. When she’s not hitting the books, you can find her hosting private wine tastings and exploring the desert with her husband and two children. She can be reached at email@example.com.