Posted inTheater and Dance

First Steps: The McCallum Theatre Looks to Make the Palm Desert International Dance Festival the Valley’s Next Signature Event

P.S. Resorts, a coalition of Palm Springs hotels and tourism groups, recently paid almost $30,000 to a consulting firm in an effort to determine what new events would draw the most tourists to the town. Meanwhile, in Palm Desert, the folks at the McCallum Theatre think they may have already figured out what event could […]