P.S. Resorts, a coalition of Palm Springs hotels and tourism groups, recently paid almost $30,000 to a consulting firm in an effort to determine what new events would draw the most tourists to the town.
Meanwhile, in Palm Desert, the folks at the McCallum Theatre think they may have already figured out what event could become the valley’s next big thing.
Welcome to the first Palm Desert International Dance Festival.
“If you love dance, where better to be than Palm Desert in November?” said Jeffrey Norman, the McCallum’s director of communications and public affairs.
The brand-new festival kicks off with something that’s actually been around for years: the McCallum’s 16th Annual Choreography Competition, an event that brings in dance companies, both professional and pre-professional, for two days of performances, on Saturday and Sunday, Nov. 9 and 10. Then the McCallum will host three of the world’s more unique and renowned dance companies: I.aM.mE on Wednesday, Nov. 13; Lula Washington Dance Theatre on Friday, Nov. 15; and Les Ballets Jazz de Montréal on Saturday, Nov. 16.
Norman said the increasing popularity of the Choreography Competition led McCallum president and CEO Mitch Gershenfeld to the idea for the festival. Gershenfeld approached city of Palm Desert officials about the idea, and they were happy to jump on board.
“The aspiration, really, is that this becomes another signature event in the valley,” Norman said, adding that it will take several years, at least, before that happens.
In the dance world, the Choreography Competition already is a big deal. On Saturday, Nov. 9, a dozen dance groups from across the country will compete as Jacques d’Amboise, a veteran of New York City Ballet and a MacArthur Fellowship recipient, receives a lifetime-achievement award.
One of those dozen competitors is Lauren Edson, who won last year’s top prize in the competition. The Boise, Idaho, native and Juilliard graduate has won several other competitions. She entered the McCallum competition last year, in part, because her parents now live in Palm Desert.
“I gathered a group of dancers from Boise who I trust and really respect and admire as artists,” she said. “… We were eager to perform and share the work we’d done.”
However, eagerness is one thing; paying to bring six dancers from Boise to Palm Desert for several days is another. She mounted a successful $5,000 Kickstarter campaign last year to pay the way.
Well, success often leads to complications: In part because of her win last year, Edson finds herself more in demand, so this year, she and her dancers had to find a way to pay for trips to New York and Texas, as well as Palm Desert. That meant this year’s Kickstarter campaign—again successful—was for $15,000.
Edson and her dancers will perform her 11-minute work “I Hit the Ground.” (“The maximum’s 11 minutes, and I am coming in right at 11 minutes,” she fretted.)
“The work really deals with this one couple as a central relationship, and the changing of the power dynamic in the relationship,” she said.
On Sunday, Nov. 10, the second day of the Choreography Competition will feature 11 pre-professional choreographers, mostly from schools and organizations in the Western U.S. Also on the bill are performance exhibitions from local students who are participating in the McCallum’s East Valley Dance Project, a program of the McCallum Theatre Institute that reaches some 1,200 East Valley middle school and high school students. Norman said the inclusion of local students is “dear to his heart.”
“We see every day the impact that exposure to the arts and immersion in the arts makes on kids’ lives, especially kids who might not have had the opportunity (to be exposed to the arts) otherwise,” he said. “Study after study shows how immersion in the arts helps children learn better.” As part of the festival, some area students will be treated to daytime dance shows at the McCallum, too.
After several days off, the festival returns to the McCallum stage on Wednesday, Nov. 13, with I.aM.mE. The dance crew, featuring four men and two women between the ages of 15 and 28, won the sixth season of MTV’s America’s Best Dance Crew with what they call their “Brain Bangin’” style. According to the I.aM.mE website, “The style is a series of connections and large-scale visuals that create shapes and puzzles with the human body.” (Find videos of the crew online, and you’ll see exactly what that means.)
Two days later, on Friday, Nov. 15, a slightly more traditional—but no less innovative—dance group will take the stage. The Lula Washington Dance Theatre got its start as a nonprofit organization that offered an outlet to minority dancers from South Los Angeles. Today, the group is a renowned group whose modern dance reflects African-American culture and history.
On Saturday, Nov. 16, the festival will conclude with Les Ballets Jazz de Montréal. While “ballet” is part of the 40-plus-year-old company’s name, the group also melds modern dance, street dance and other styles into in its energetic and often humorous works.
Both Norman and Edson said that shows like America’s Best Dance Crew, which ended last year after seven seasons, as well as ABC’s ever-popular Dancing With the Stars, have made dance in its various forms more widely popular—therefore paving the way for the Palm Desert International Dance Festival to exist.
“(These TV shows) broaden the scope and the reach of dance,” Edson said. “… It’s wonderful that the McCallum is broadening the whole event. There really are people who love so many different facets of the medium today.”
The Palm Desert International Dance Festival takes place Saturday, Nov. 9, through Saturday, Nov. 16, at the McCallum Theatre, 73000 Fred Waring Drive, in Palm Desert. Ticket prices for the events vary. For tickets or more information, call 760-340-2787, or visit www.mccallumtheatre.com.