Jorge Ruvalcaba, aka Quivero.

The valley is full of talented DJs and producers—who, in turn, make many of our other local artists sound even better. I’ve known Jorge Ruvalcaba, aka Quivero, since high school, and his creative mind has helped him become one of the top entertainers and producers in the valley. Check out to learn more. Ruvalcaba is the latest to take The Lucky 13; here are his answers.

What was the first concert you attended?

Travis Scott’s Astroworld concert in Inglewood, Calif.

What was the first album you owned?

Travis Scott’s Rodeo.

What bands are you listening to right now?

Martin Garrix, Julian Jordan, Malaa, Travis Scott, 21 Savage and much more!

What artist, genre or musical trend does everyone love, but you don’t get?

One of the genres that is trending that wasn’t my cup of tea is going to be riddim.

What musical act, current or defunct, would you most like to see perform live?

Martin Garrix (he’s my main role model/idol), and then Joyryde.

What’s your favorite musical guilty pleasure?

“Go Down” by Vluarr and Crime Zcene.

What’s your favorite music venue?

I haven’t really ventured out to other venues, but one of the craziest/insane music venues is going to be Omnia Nightclub in Las Vegas, and Hakkasan, also in Las Vegas.

What’s the one song lyric you can’t get out of your head?

“Everything costs something bro / When it’s somewhere somewhere else you just lost something yo / The cost of opportunities is always good to know / But if you know that then you’re good to go / Yeah, no dreams too big / Chase anything you have the passion to do / Only a dream ’til it happen to you,” G Eazy, “Opportunity Cost”

What band or artist changed your life? How?

One that really changed my life is Martin Garrix, because in 2017 at Coachella, I saw him perform live, and since then, I have been working toward being able to create a name for “Quivero.” He also is the reason why I began to produce electronic dance music.

You have one question to ask one musician. What’s the question, and who are you asking?

I’d like to ask my past self: “What is your definition of success?”

What song would you like played at your funeral?

“The Nights” by Avicii.

Figurative gun to your head, what is your favorite album of all time?

The Voice of the Heroes by Lil Durk/Lil Baby.

What song should everyone listen to right now?

They should listen to “Pyro” by Quivero, and “Famous” by HeyDoc and Quivero.

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Matt King is a freelance writer for the Coachella Valley Independent. A creative at heart, his love for music thrust him into the world of journalism at 17 years old, and he hasn't looked back. Before...