The New York Company Restaurant Closes After Three-Plus Years
After more than three years in business, The New York Company Restaurant, at 1260 S. Palm Canyon Drive, in Palm Springs, has closed its doors for good.
“We know you enjoyed dining at The New York Company Restaurant,” said a note sent to the restaurant’s email list on April 25. “So, we want you to know that our last day serving our guests was at Sunday’s champagne Brunch on April 23rd. It was a great run while it lasted … three-plus years of spending wonderful evenings together. Our party is over despite all we could do to create success. We know that we will miss you!”
This closure saddened me for several reasons. For one thing, one of the finest meals I’ve had in the Coachella Valley occurred last year at The New York Company Restaurant. For another, I got to know some of the folks there due to the restaurant’s participation in the inaugural Palm Springs Craft Cocktail Week, during which New York Company bartender Joey Tapia won both the Audience Choice Award at the Palm Springs Craft Cocktail Championship, and top honors at the Non-Alcoholic Craft Cocktail Championship.
While the closure saddened me, it certainly didn’t surprise me. I don’t know all of the things Neil Castren, Ken Misa and Wally D’Agostino did to get the word out about the restaurant, but I do know the place escaped my consciousness, more or less, for most of the time it was open—even though I live just a five-minute drive away. I rarely saw advertisements for the restaurant, and its social-media presence was nearly non-existent. If someone like me—a media-savvy person who writes about food on a regular basis—was never somehow motivated to check the place out, what chance did The New York Company Restaurant have with other potential customers?
Perhaps there’s a lesson here: Marketing and publicity, or a lack thereof, can make or break a restaurant.
So long, New York Company. You’ll be missed.
Coming Soon to Palm Springs: 716 on 111
After the sudden closure of the beloved Dickie O’Neals due to the death of its owner in the spring of 2015, the building at 2155 N. Palm Canyon Drive, in Palm Springs, sat vacant until Frenchy’s Sports Bar and Grill came along in late 2016.
But within months, Frenchy’s was gone. However, the building won’t be vacant for long.
Keep your fingers crossed for an August opening of 716 on 111. The restaurant, owned by couple Christopher Krayna and David Hoffman, already has a Facebook page that’s full of useful information. For example, the page tells us that 716 on 111 will use “always fresh, never frozen” ingredients, often from local purveyors; that the menu will include “real deal” chicken wings, as well as a cast iron-prepared filet over a crisp wedge iceberg salad; and that a life-sized buffalo sculpture will somehow be involved.
Watch the 716 on 111 Facebook page for updates.
We’re getting more and more information about the restaurants coming to the big downtown Palm Springs redevelopment project along Palm Canyon Drive north of Tahquitz Canyon Way. A press release issued in mid-May by Grit Development—formerly known as Wessman Development, before John Wessman, y’know, got indicted—revealed that Il Corso, a longtime Palm Desert restaurant, will open a spot in the development. Other restaurants will include Stout Beer and Burgers, a Tommy Bahama and a Starbucks Reserve. … New to Cathedral City: Justin Eat and Drink just opened its doors at 68784 E. Palm Canyon Drive. The menu of the “upscale casual” restaurant includes appetizers (“Snack Time,” says the menu header), tacos (“Taco ’bout It”), salads (“Rabbit Food”), sandwiches/burgers (“Things on Bread”) and entrees (“Grown Up Stuff”) including a prime hanger steak and a mushroom risotto. For more info, call 760-904-4093, or visit www.facebook.com/justinrestaurantcc. … A few doors down is another new place: Pollo Doky’s, at 68718 E. Palm Canyon Drive. Peruvian fare—most notably rotisserie chicken and chicharron (pork) sandwiches—is what you’ll find at this fast-casual joint. For more information, call 760-832-6878, or head over to the restaurant Facebook page. … The Reef is now open in the bar area at the Caliente Tropics, at 411 E. Palm Canyon Drive, in Palm Springs. Rory Snyder’s bar/restaurant replaces The Congo Room, which fled the property amidst claims of leaky roofs and storm damage. Visit www.thereefpalmsprings.com to learn more. … Now open: Blackbook, in the old Café Palette space at 315 E. Arenas Road in downtown Palm Springs. The stylish-looking joint serves appetizers, sandwiches, chicken wings, salads and tacos; call 760 832 8497 or visit www.facebook.com/blackbookbarandkitchen for more info.