One of my favorite idioms, often attributed to President John F. Kennedy, is: “A rising tide lifts all boats.”
This phrase came to mind one recent morning when I woke up to an email from a manager at a local business. He had agreed to participate in an event with the Independent on the day before, but then changed his mind when he realized the event has an advertising element.
“We have never paid for advertising, and we never will,” the manager wrote.
That phrase, frankly, pissed me off. After all, advertising is what keeps the lights on here at the Independent, and it funds all of the journalism that we do here.
My response to him: “I’m a bit befuddled when you say (your business) ‘never will’ advertise. Seeing as I’ve put every dime (and then some) I have into creating a local business that tries to cover our valley in an ethical, honest, meaningful and substantial way, I’m confused as to why (your business) would categorically rule out supporting my business, when I’ve supported (your business) with my dollars plenty over the years.”
Of course, not all businesses can or should advertise with the Independent (or any other media source, for that matter), and a simple “no thanks” wouldn’t have bothered me in the least. What did bother me is the blanket statement; I read it as saying, more or less: We will never support your business under any circumstances.
On a personal level, I’ll most likely take my dollars elsewhere—to businesses that believe in and support what we do here at the Independent.
Because, well, a rising tide lifts all boats.
In other news, we’ve recently launched two brand-new columns.
In the Opinion section, veteran local writer and broadcaster Steve Kelly is now writing a sports column for us. You can read his inaugural piece, on College of the Desert’s athletic director, Gary Plunkett, here.
As for the Food and Drink section, give a hearty welcome to Kevin Carlow and his new cocktails column. His debut column, on the yumminess of mescal, can be found here.
Be sure to pick up the November 2016 print edition of the Coachella Valley Independent; it’s hitting streets this week. Not only is it our annual special Pride Issue; it includes the program for the Independent’s Palm Springs Craft Cocktail Week, taking place Nov. 11-19.
Happy Pride; enjoy Craft Cocktail Week; and as always, thanks for reading.