On Friday, Feb. 13, the Hard Rock Hotel Palm Springs will host an event featuring fashion and music—with a local twist.
The Seven|Six Trade Show is now in its fourth year; last year’s show was held at the Ace Hotel and Swim Club in Palm Springs. The Seven|Six is the brainchild of Coachella Valley local Omar Czar. Full disclosure: I am involved with the Seven|Six Trade Show—and I can assure you that Czar is a “jack of all trades” when it comes to throwing these types of events. He handles everything from booking the musical acts, to bringing in vendors for the show.
For the upcoming show, Omar is looking to bring in more than 50 fashion brands. The Seven|Six is open to any brand that has a seasonal line and a website. These loose rules make it easier for smaller and/or lesser-known brands to get their products exposed to a larger audience.
The first half of the show is open exclusively to scouts from larger retailers.
“We’re making brands available that (weren’t previously) available to locals,” Czar said.
He added that one of their main goals of the show is to encourage local companies to push for more exposure. While many of the participating vendors come from Los Angeles, he wants local designers to take advantage of the opportunity.
“I do it for the locals,” he said. “The local people are our main supporters.”
The Seven|Six also features musical acts at each event. This show will feature hip-hop artist Azizi Gibson, an artist on Flying Lotus’ Brainfeeder label. Several DJs will be playing, including All Night Shoes (that’s me!) and Seven|Six collaborator Oscar Smith IV, aka Captain OSIV.
With a local focus and international state of mind, the Seven|Six has something for everyone at every event. Also: Keep an eye out for a Seven|Six retail location, coming soon to the valley.
The Seven|Six Trade Show will take place from noon to midnight, Friday, Feb. 13, at the Hard Rock Hotel Palm Springs, located at 150 S. Indian Canyon Drive. Admission is $10. For more information, visit www.facebook.com/thesevensixx.