Five years ago, when south-central Texas was suffering through its driest year in more than a century, public officials in the city of San Antonio turned in desperation to a new tactic to enforce water conservation: They dispatched the police.
From April 2009 and on through the rest of the year, off-duty officers and other city employees prowled neighborhoods looking for over-green lawns, leaky hoses and inveterate sidewalk-washers, issuing tickets to observed offenders. The city also set up an online form residents could use to report their neighbors, just in case the authorities let one slide.
โWe donโt go out in a car with sirens blazing or anything like that,โ San Antonio Water System spokeswoman Anne Hayden said back then. โBut we do take the report and send out a letter saying, โYouโve been reported for not following water rules.โโ
The gambit may have seemed extreme at the time, but it worked: The city used no more water in 2009 than it did in 1984, even with nearly twice the population. By 2011, the โwater police,โ along with other aggressive conservation policies, had driven the cityโs water use down 130 gallons per person per dayโabout two-thirds of the state average. San Antonioโs now-permanent conservation ordinance has kept the water level in the aquifer stable enough to sustain both an endangered blind salamander and the cityโs drinking water supply through successive years of drought.
In California, state and local officials have long been mulling a way to achieve a similar kind of success, and persuade the stateโs residents to stop wasting water in this third-driest year of the century. In January, Gov. Jerry Brown declared a drought emergency, asking the stateโs residents politely to reduce their water use by 20 percent. Itโs almost as if no one read the news that week: Statewide water use hardly declined at all; in some places, such as coastal San Diego and west Lake Tahoe, water consumption actually went up.
So in July, the State Water Control Board decided more draconian measures were in order. The agency directed local jurisdictions that donโt already have mandatory water restrictions in place to adopt them: No more hosing off driveways, running fountains that donโt recirculate and watering the sidewalk with a poorly aimed sprinklers. And it authorized local agencies to fine water scofflaws as much as $500 per day. Those restrictions went into effect last week.
The Desert Water Agency, the water utility for much of Desert Hot Springs, Palm Springs, Cathedral City and other parts of the west valley, will hold a public hearing on emergency conservation regulations, as well as potential restrictions and enforcement actions, at 8 a.m., Tuesday, Aug. 5, at 1200 S. Gene Autry Trail in Palm Springs. The Coachella Valley Water District, the water utility for the east valley, will hold a similar public hearing at 9 a.m., Tuesday, Aug. 12, at the Steve Robbins Administration Building, 75515 Hovley Lane East, in Palm Desert.
Will these restrictions and fines work? Stephanie Pincetl, director of the California Center for Sustainable Communities at UCLA, has done a lot of research into why people waste water during droughts. She has found that rate increases work, except when โprice insensitiveโ wealthy residentsโsome of the Westโs biggest water squanderersโchoose to ignore them. Water budgets for consumers, like those adopted by the cities of Boulder, Colo., and Santa Rosa, Calif., are even more effective: If you use more than it appears that you need, your rate shoots up dramatically.
But mandatory water restrictions only work if theyโre enforced. The city of Los Angeles reports that water use has dropped 17 percent since 2007, and mandatory restrictions on outdoor water use have been in place since 2009. Anecdotal observation, however, reveals the prohibition on driveway-washing is about as effective as the law against fireworks on the Fourth of July. In the crowded slice of coastal Los Angeles I call home, broken sprinkler systems still over-water boulevardsโsometimes so thoroughly that trees topple from saturated roots. Nor do the limits curtail the 30-minute showers my neighbor takes every morning. The restrictions govern only outdoor water use, where 60 percent of the water goes. Overlong showers remain beyond their scope.
Pincetl thinks there might be a better approach: garden-variety public education. โI think weโve lacked leadership (on water use),โ says Pincetl. โWe donโt have examples among our religious leaders, our political leaders or our media leaders of people taking the drought seriously.โ
The governor asked for conservation, but โitโs not like the rabbis of L.A., or the Catholic Archdiocese or Ellen DeGeneres or any of these people who have prominent positions ever said anything about it. He needed to pick up the phone and call people,โ Pincetl says. โHe needed to say, โHelp me out with this.โโ
Pincetl advises against โdrought-shamingโโconfronting neighbors over their flagrant water crimes. โThereโs a couple down the street from me; theyโre Estonian, and probably suffered greatly in World War II.โ When she gently corrected the woman in the couple for watering the sidewalk, โshe blew up at me,โ Pincetl says. It accomplished nothing.
โThis is a campaign,โ she says. โThis about understanding we live in a water-restricted environment. We needsigns at libraries and grocery stores. We need Trader Joes to post messages about it.โ
For the city of Los Angeles and its utility, however, the time for messaging alone to work may be over. LADWP officials have been staffing up their Water Conservation Response Unit since April, and soon plan to deploy staff to move past neighborly warnings and โfix-itโ tickets to levying meaningful fines. First offenses will still get a warning (with pictures). After that, though, homeowners can expect $100 to $300 per violation, and owners of commercial buildings might incur fines as high as $600.
Even Pincetl admits that repeat violators might deserve pricey tickets at this point: โWeโre in a drastic position now,โ she says, โbecause we desperately need to conserve.โ In the future and going forward, however, it might be wise for communities to develop โa more integrated set of strategies. If you havenโt exhausted all the remedies,โ she says, โgoing from zeroโdoing nothingโto fining people? It just seems a little churlish.โ
Judith Lewis Mernit is a contributing editor to High Country News, where this story was originally published. The author is solely responsible for the content. The Independentโs Jimmy Boegle contributed the Coachella Valley-specific information to this piece.

Desert Water Agency has no retail water customers in Desert Hot Springs, CA. The City of Desert Hot Springs as well as North Palm Springs and surrounding county areas-about 135 square miles-are served retail water by Mission Springs Water District. Desert Water is a state water contractor AND a retail purveyor. the DWA retail jurisdiction does not include DHS.