Back when Palm Springs was a frequent destination for the truly hip, Frank Sinatra would hoist his Jack Daniel’s flag on the pole in his luxurious Movie Colony neighborhood. It was like a smoke signal to Frank’s cohorts—it was cocktail hour.
Today, the Coachella Valley is once again becoming a frequent destination for the truly hip—but in a younger way. There’s new blood pumping into the area, and instead of a Jack Daniel’s flag, the craft-beer flag is flying high.
Aug. 30 marks the first anniversary of Coachella Valley Brewing Company, and what a year it’s been. Most recently, CVB signed an agreement for statewide Arizona distribution with Young’s Market Company.
Head brewer and chief operating officer Chris Anderson attributes the company’s fast success to “quality beer matched with a quality brand—but most importantly, the hardworking team at the brewery.”
CVB has secured more than 100 tap handles in the Coachella Valley, and earlier this year was featured at the renowned Coachella Valley Music and Arts Festival (better known around the world simply as Coachella).
I asked David Humphrey, the company’s CEO, if he expected this rapid success.
“Hell no,” he declared. “Honestly, you’ve got to understand, I had no preconceived notions of how this was going to go.
“We made a lot of calculated, risky decisions—underline ‘calculated,’ I suppose—and just hoped that it worked, and so far, it’s totally blown away our expectations, and even other people’s expectations.”
One of those recent “risky” and “calculated” decisions is to start a sour program. Sours are a great option for hot-weather drinking, and they have a wine-like quality that may attract an even wider audience of drinkers.
Anderson has been preparing a wild yeast and bacteria blend that is almost 15 years in the making. Now that is calculated. It’s a blend of Roeselare, the Rodenbach strain, Cantillon, and Russian River sour yeast blends. It also includes Pediococcus Lambicus, three strains of Brettanomyces, and a lactic strain Anderson isolated back in Alaska while working at Midnight Sun.
Framboys is a framboise made with raspberries and locally grown boysenberries; it will be released in November. Flame Rouges will be available in January; it will be brewed with red-flame raisins, re-fermented in cabernet barrels. Epineux Poire is a prickly pear sour, aged in port barrels, and will be ready around April 2015. All of these offerings will only be made available to CVB’s Fault Line Society.
On the non-sour side, CVB recently released its Whopper, a 10.4 percent alcohol by volume imperial chocolate milk stout that was aged in Old Fitzgerald bourbon barrels for six months, and brewed with 98 percent cocoa Callebaut chocolate, as well as Ecuadorian cocoa nibs. Dark Candi Syrup and Vermont maple syrup bring even more warmth for a sweetly decadent and Sinatra-approved beer.
The Harvester IPA was recently tapped. Humphrey especially loved this batch.
“Harvester IPA turned out better than the first time,” he said. “We use grapefruit that was picked a day or two beforehand, and the freshness is all about the Harvester. I think that’s the best IPA we’ve done.”
CVB is also busy getting ready for the Great American Beer Festival, held in Denver in October. Coachella Valley Brewing was specially selected to pour and was also picked to present a special “Farm to Glass” concept with a tasting for 200 people.
“It’s great to have good beer,” Humphrey said. “And it’s great to be able to do the ‘farm to glass’ local angle, but you know, you really worry: Are you going to be able to make it out of your own backyard?
“I think where we took our time is to really think about the brand. … I think that it comes down to great beer, but also having an iconic brand, that is something that’s going to be exportable.”
Just a bit east in Palm Desert, the folks at La Quinta Brewing Co. are busy with new releases, a new brewery club and expanded distribution—which is impressive, considering that the brewery is not yet a year old.
La Quinta Brewing just released a new imperial stout, coming in at 8.3 percent alcohol (80 IBU), that’s only available in the taproom. The brewery will also release a brown ale in mid-September, and the brewery’s popular Koffi Porter will be released any day now.
La Quinta Brewery is also starting to barrel-age for the first time, beginning with its porter. It’s aging in Buffalo Trace bourbon barrels and will be available in the fall.
Of course, La Quinta’s popular usual suspects—the Sandstorm Double IPA, Poolside Blonde and Indian Canyon IPA—remain available. La Quinta’s also busy taking memberships for the Inner Circle club. The brewery only had eight slots left as of this writing, so hurry while there’s still availability.
La Quinta is in approximately 45 local retail stores, including Albertson’s, Total Wine, LQ Wine, Jensen’s and Bevmo. Currently, the brewery is distributing within the Coachella Valley and Idyllwild, but should begin delivering beer outside of the valley within 60 days. La Quinta is currently in 115 bars and restaurants (with more than 160 tap handles), and in about 45 stores.
More good things are coming: La Quinta installed two additional fermenting vessels in July, increasing the current production capacity to near 3,000 barrels per year. The brewery’s tap room will also be installing a new walk-in cooler behind the bar to increase the number of beers on offer.
Heading south to Rancho Mirage, the valley’s veteran brewery, Babe’s Bar-B-Que and Brewhouse, has big plans for the remainder of the year.
Upcoming releases include Das Schwein (The Pig), a dunkelweizen available through late September. In the fall, keep a look out for Fall Amber Rye IPA, due in October. Babe’s annual Winter Nipster will hit taps around Thanksgiving, so make sure you drop in for this tasty colder-weather, seasonal brew.
Starting Sept. 4, Babe’s will host Thursday Night Football with Team 1010 Sports radio—and will tie in a segment called Beer Scene, discussing the growing Coachella Valley craft-beer culture.
The brewhouse is also attending the Great American Beer Festival in Denver.
Keep a look out for Babe’s and the other breweries at the Ace Hotel’s Craft Beer weekend on Friday and Saturday, Sept. 12 and 13. Join the local breweries and other popular craft brewers on Saturday afternoon for a pool party and barbecue with craft-beer tastings and live music. It’s ultra Palm Springs cool!