When the McCallum Theatre announced its 2013-2014 season in the spring,the first show on the calendar was the Second Annual Family Fun Day, featuring the Popovich Comedy Pet Theater, on Sunday, Oct. 13.
But as of today, Family Fun Day is the fourth show on the calendar.
“When you get offered Bill Maher, but he can only do a show in September, we’re going to do it,” says Jeffrey Norman, the McCallum’s director of communications and public affairs.
That Bill Maher performance—on Saturday, Sept. 28—is one of a dozen new shows that was announced by the McCallum today. Single tickets for some of those early-season shows—including the Maher show ($55 to $95)—will go on sale next Thursday, Aug. 1, with the rest of the single tickets available on Tuesday, Sept. 17.
Other new shows announced today include Steve Martin and the Steep Canyon Rangers featuring Edie Brickell (Wednesday, Oct. 9, $65 to $125; on sale Aug. 1), Graham Nash (Thursday, Nov. 21, $35 to $75; on sale Aug. 1), and the legendary Lily Tomlin (Friday, March 21, 2014, $55 to $95; on sale Sept. 17).
Tickets for four previously announced shows will also go on sale Aug. 1: the aforementioned Family Fun Day ($7 to $15); the premiere of Alton Brown Live! (Friday, Oct. 18, $25 to $75); Frida, the Musical (Friday, Oct. 25; $29 to $79); and Vince Gill (Saturday, Nov. 2, $45 to $75).
And the season, even now, is not yet complete: Norman says that up to a half-dozen shows, and maybe even a few more, could be added before all is said and done. He describes the process of putting together the season as a “big jigsaw puzzle”—a puzzle which is primarily completed by the McCallum’s president and CEO, Mitch Gershenfeld.
“What we try to do is put together a very strong season (early) so we can send out our subscription brochure around April or so,” explains Norman. That means first booking things like Broadway musicals, plays, dance performances and tribute shows that can be scheduled well in advance.
But many artists these days, Norman says, are booking tours and deciding on show dates at the last minute. “All of a sudden, we’ll get a call from a booker. They’ll say, ‘Bill Maher is interested in coming.’ We’re interested if we can find a date and pay the fee.”
Sometimes, that means starting the McCallum season well before snowbirds and tourists have returned. But these days, that’s less of a concern, Norman says.
“Last year, we had Steve Martin and the Steep Canyon Rangers on Aug. 29,” Norman says. “It was a little bit of a risk, but we sold out. We’re noticing that increasingly, there’s a significant year-round community here, and they want to be entertained as much as the snowbirds do.”
Norman says he’s really looking forward to Diana Krall’s appearance on Friday, April 11, 2014 ($75 to $125). He says he saw her perform a couple of times at the New Jersey Performing Arts Center, where he worked for two decades before moving to the McCallum at the start of this year.
“We had two theaters, and she’d played in the 2,800-seat theater. She then tried out a new show in our 500-seat theater,” he remembers. “It was a quirky show—just a beautiful night of her at the piano.”
He says he’s also looking forward to the performance by Maher.
“You just never know what he’s going to say,” Norman says.
For tickets and more information, including an up-to-date schedule, visit www.mccallumtheatre.com.