This policy explains how the Coachella Valley Independent may collect, use and aggregate personal information about you on The Coachella Valley Independent respects your personal privacy and is committed to protecting it.

If you have questions or concerns regarding this Privacy Policy, you should first contact the Coachella Valley Independent in one of the following ways:

Mailing Address:
Coachella Valley Independent
31855 Date Palm Drive, Suite 3-263
Cathedral City, CA 92234


Phone: 760-904-4208

For each visitor to the site, the Coachella Valley Independent’s servers automatically collect information about which pages are visited and the IP address or domain name of visitors. We use your IP address to help diagnose problems with our server, and to administer our website. Your IP address is not linked to personally identifiable information but is used to gather broad demographic information. This information helps us tailor and improve your experience on the website.

Information we collect

General: Portions of the Coachella Valley Independent require visitors to provide personally identifiable information that may include your name, age, address, e-mail address, credit-card number and facts about your consumer-buying habits. We do not, however, knowingly collect personal information from children under the age of 13.

Surveys: We may conduct periodic online surveys. For example, visitors to may see a pop-up window asking them to voluntarily participate in a user survey.

Website usage: We automatically collect IP addresses and website usage information from you when you visit our site. This information helps us evaluate how our visitors use and navigate our websites on an aggregate basis, including the number and frequency of visitors to each web page, the length of their visits, their browser type and their operating systems.

How we use information that is collected

The Coachella Valley Independent may use information collected from visitors in the following ways:

* To improve existing features or develop new features, products and services by analyzing how site features are being used.

* To award prizes in contests or promotions. Participation in some contests or promotions may require visitors to agree to be contacted by the Coachella Valley Independent.

* To provide advertisers or other third parties with aggregate information about our user base and usage patterns. Personally identifiable information is kept private and not distributed to third parties.

* To send e-mail notifications about new or existing products and services, special offers, or to otherwise contact you. These contacts are on an opt-in basis only, based on the preferences you have specified with the Coachella Valley Independent.

Children/direct notice to parents

The Coachella Valley Independent will not knowingly collect any personal information from individuals under 13 years of age without parental consent. Where appropriate, the Coachella Valley Independent will specifically instruct children not to submit such information on our site and/or will take reasonable steps to ensure parental consent to such submission.

Parental consent will be required in the event the Coachella Valley Independent provides a feature or event such as a contest or promotion that requires submission of information by children. Notice may be provided in a number of ways, including sending an e-mail message or notice by postal mail. At any time, you may write to us at to request a summary of any information we have retained as part of such activities or to ask that it be deleted.

Parents should be aware that the Coachella Valley Independent’s Privacy Policy will govern our use of personal data, but that information which is voluntarily given by children (or others) in chat sessions, e-mail exchanges, bulletin boards or the like may be used by other parties to generate unsolicited mail. The Coachella Valley Independent encourages all parents to instruct their children in the safe and responsible use of their personal data while using the Internet.


The Coachella Valley Independent may place a “cookie” on the browser of your computer. Cookies are pieces of information that a website transfers to your computer’s hard disk for record-keeping purposes. The use of cookies is common in the Internet industry, and many major websites use them to provide useful features to their customers. The cookie itself does not contain any personally identifying information, but may be used to tell when your computer has contacted the Coachella Valley Independent site. The Coachella Valley Independent uses the information for editorial purposes and for other purposes such as delivery of features and advertisements, so that the Coachella Valley Independent can customize delivery of information specific to your interests without compromising privacy. For example, cookies may be used to ensure that you will not see the same ads too often in a single session. We also may use cookies to save your passwords so you don’t have to re-enter it each time you visit portions of our site.


The Coachella Valley Independent requests voluntary registration. These forms require you to give us personally identifiable information, which may include contact information (like your name and e-mail address) and unique identifiers. If you so signify beforehand, we may use your contact information from the registration form to send you information about our company and promotional material from some of our partners. Unique identifiers are collected only for use as account numbers in our record system. We do not disclose any unique identifiers to any third parties.

The information collected from these registration forms is used to improve existing features or develop new features, products and services by analyzing how site features are being used. Such information may be shared with third parties on an aggregate basis.

Demographic and profile data

We also may collect demographic and profile data from you as part of the registration process (i.e., your ZIP code, sex, income level, interest in certain topics). We may use this data to tailor your experience at our site, showing you content we think you might be interested in, displaying the content according to your preferences and informing you of upcoming events on our site. We also share certain demographic and profile data with advertisers and business partners on an aggregated basis.

The Coachella Valley Independent will disclose account information only in special cases, such as (i) to comply with valid legal requirements, such as a law, regulation, search warrant, subpoena or court order; or (ii) when the Coachella Valley Independent has reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who, intentionally or unintentionally, may be causing injury or harm to Voachella Valley Independent users or other persons or violating the Terms of Service of this site.


This site contains links to other sites. The Coachella Valley Independent is not responsible for the privacy practices or the content of such websites, including any sites that may indicate a special relationship or partnership with the Coachella Valley Independent (such as co-branded pages and “powered by” relationships) or the sites of Coachella Valley Independent advertisers that you go to by clicking on a banner ad on the site. The Coachella Valley Weekly does not disclose unique identifiers to those responsible for the linked sites. The linked sites, however, may collect personal information from you when you link to their site. This collecting of information is not subject to the Coachella Valley Independent’s control. To ensure protection of your privacy, always review the privacy policy of the sites you visit by linking from our website.


We display advertisements on our website. These ads may contain cookies. We do not have access to this information, nor do we control its use. The Coachella Valley Independent does not provide any personally identifiable data regarding users to our advertisers.


This site has security measures in place to protect against the loss, misuse and alteration of the information under our control.

E-mail Notices

The Coachella Valley Independent may send a variety of e-mails to registered users who post items. These e-mails include but are not limited to confirmations and notices that information has been received, rejected, etc.. These e-mails are a necessary feature for the Coachella Valley Independent. If you do not want to receive such e-mail notices, please do not post items at

Notification of changes

This Privacy Statement may be revised over time as new features are added to the Coachella Valley Independent or as Internet security and privacy standards evolve. We will post those changes prominently so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. We do, however, recommend that you read this Privacy Statement each time you use the Coachella Valley Independent, in case you missed our notice of changes to the Privacy Policy.

Correcting and updating information

The Coachella Valley Independent permits you to correct or update personally identifiable information that you have previously provided to us. To do so, submit the changes directly through the site feature in question or send e-mail to indicating the information that you wish to be corrected or updated.

Your acceptance of these terms

By using this site, you signify your acceptance of the terms of the Coachella Valley Independent Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Coachella Valley Independent site and exit the site immediately. Your continued use of the site following the posting of changes to these terms will mean that you accept those changes.

Contacting us

If you have any questions about this privacy policy, the practices of the Coachella Valley Independent site, or your dealings with the Coachella Valley Independent, you can contact us at any time by sending electronic mail to, or by sending a letter delivered by first class postage prepaid U.S. mail to the following address:

Coachella Valley Independent
31855 Date Palm Drive, Suite 3-263
Cathedral City, CA 92234