Posted inCannabis in the CV

Cannabis in the CV: Marijuana Businesses Need to Make Sure Their Advertising Is Reaching the Right People

Cannabis, while legal, is heavily regulated in the state of California—as is cannabis advertising. According to the state’s Bureau of Cannabis Control code, any advertising done for cannabis must be to an audience that is at least 71.6 percent 21 or older—and this presents several problems. First, many advertisers don’t know that this rule exists. […]