“Film Fest Frenzy” by Kathleen Irvine.

The Coachella Valley is a vibrant community for the arts—a place where aesthetics still matter. Not only is it a spectacular setting; it is rich in design, architecture and the visual arts.

The area has long been fertile ground for artists and interesting personalities. Our valley’s cities encourage and support a creative culture (with a few notable exceptions … but that’s a topic for another article). We have renowned museums that share their collections and expertise with locals and visitors alike, while a wide range of galleries provide art-lovers with a diverse palette of genres from which to choose.

Therefore, it’s no surprise that the Palm Springs Art Museum has such a large and vibrant Artists Council—and it is celebrating its 50th anniversary with a huge exhibit of works by local, living artists: The Third Annual Artistic Expressions of the Coachella Valley will be on display from March 1 to April 29 at the University of California, Riverside-Palm Desert Center.

I spoke with Terry Hastings, the president-elect of the Artists Council. He explained that the Artists Council is the oldest of the nine councils of the Palm Springs Art Museum, founded back in the days when the museum was a small regional organization dedicated to Western art. The Artists Council has since grown to include 350 members.

The purpose of the Artists Council is to nurture artistic creation with exhibitions, education and networking opportunities. It was Hastings, he said, who proposed the idea of the Artistic Expressions exhibit to UCR-Palm Desert three years ago. One of the goals of this exhibit is to get art out of the museum and into the community.

This year marks the first time the exhibition is a juried show with cash prizes. There will also be a “People’s Choice” award, to be presented on April 21.

The exhibit will showcase 70 works of photography, painting and sculpture from 49 local artists, including students from the UCR Art Department. A panel of three judges selected the works being displayed.

There will also be two demonstration and discussion days by members of the Artists Council—on Saturday, March 24 and April 21, from 10 a.m. until noon. A wide range of subjects and techniques will be covered, including photography, watercolors, colored-pencil techniques, acrylics and oil painting. There will also be a discussion of art and the Internet, and how artists can promote and sell their work.

“UCR Palm Desert Center has become a hub of artistic exploration and celebration, showcasing the rich diversity of talent we have in the Coachella Valley,” said Tamara Hedges, the executive director of UCR-Palm Desert Center, in a news release. “We are thrilled to be partnering with the Artist Council on this exhibition. This is the third year, and I have no doubt it will be the best show yet.”

Third Annual Artistic Expressions of the Coachella Valley will be on display from Thursday, March 1, through Sunday, April 29, at the University of California, Riverside-Palm Desert Center, 75080 Frank Sinatra Drive, in Palm Desert. There will be an opening reception from 5 to 7 p.m., Thursday, March 1; RSVP by visiting palmdesert.ucr.edu/programs/events.html, or calling Zelda Glenn at 760-834-0592. Jurors’ award selections will be announced at the reception. Artworks are for sale, with 30 percent of sales benefitting the Palm Springs Art Museum. For more information, visit psmuseum.org/artists-council.