Let’s face it: August is not the best month for business in the Coachella Valley.
If there’s onetime during the year that a restaurant will be closed, it’s probably going to be in August. August is the most popular month for us locals to take vacations—in part because the weather is scorching, and it’s already been scorching for several months, and we’re tired of it.
However, most of us are still here in August. Therefore, news and arts and foodie stuff still happens—and that’s why those of us here at the Independent don’t take the month off, and instead keep working as hard as we always do.
Still … August is not the best month for business in the Coachella Valley, and that goes for us here at the Independent, too. That’s why we have decided to hold our first-ever Supporters of the Independent membership drive this month—and while doing so, we’re going to celebrate some of the great journalism the Independent has done in our almost five years of existence.
From today through Aug. 20, we’ll highlight a story from our archives on our social-media platforms each day. Today’s piece is the first-ever print edition cover story in the Coachella Valley Independent: “Coachella Valley 2035: Our Region Is Becoming Older, More Latino and a Lot More Crowded,” published on March 29, 2013, and the cover story in the April 2013 issue. This piece analyzed local growth projections and talked about the future our valley faces—including serious problems and challenges.
To help us continue doing great stories like this, we are asking you to join our Supporters of the Independent program.
Our content is offered free to all, both in print and online—and it always will be. We don’t have pay walls, and we don’t sell subscriptions. However, a Supporters of the Independent membership gives readers a chance to contribute directly to the Independent and our mission statement: “The Coachella Valley Independent is the valley’s source of independent news, arts coverage, commentary and culture. We believe in true, honest journalism: We want to afflict the comfortable, and comfort the afflicted. We want to be a mirror for the entire Coachella Valley. We want to inform, enlighten and entertain. We will never let advertisers determine what we cover, and how we cover things. In other words, we will always tell it how we see it. For example: Some other publications in this valley do puff-piece reviews or feature stories on advertisers to make said advertisers happy. We will never, ever do that. If we lose an advertiser due to an unflattering story, a negative review or something else, so be it.”
I hope you’ll consider joining our Supporters of the Independent program; you can join for as little as $10, and all members get cool perks. For more information, visit CVIndependent.com/supporters.
Also: Please pick up the August 2017 print edition of the Coachella Valley Independent, now in 380-plus locations across the valley. As always, thanks for reading.