A few weeks back, a fantastic discussion ignited in one of the alternative-newsmedia e-mail groups to which I belong. The topic was readership campaigns—advertising campaigns by newspapers to promote themselves to their own readers.
Some of the slogans being used in these campaigns are brilliant—especially the ones created by our friends at The Austin Chronicle in Texas.
You need us. We need you. Support free press. Read us, follow us, advertise with us.
No news is bad news. We need each other.
Truth is truth. Whether you like them or not, facts aren’t fake. We report the news at no cost to you, and no matter the cost to us.
We here at the Independent will be, uh, “borrowing” some of these ideas (with The Austin Chronicle’s blessing, of course).
These truly are unprecedented times in which we’re living. The attacks on the press by the Trump administration are simply shocking. Beyond the insults and slights, Trump and other members of his administration are picking and choosing which reporters get basic access—of course, less-critical media sources get dibs—that is, if any reporters get access.
(The same thing happens on the local level. We recently reached out to Palm Springs Mayor Rob Moon to talk about the downtown redevelopment project and its current entanglements; we got a response from the city PR person saying Moon and other city officials were not giving any interviews regarding the criminal proceedings involving the downtown redevelopment project. Three weeks later, Moon and others sat down with KMIR for a special regarding these very topics. Apparently, Moon and the city PR folks feared what types of questions we’d ask. Read more here.)
On the positive side, these unprecedented times have forced many media sources to drop the outdated, dishonest myth of “objectivity,” and instead start calling, as the saying goes, a spade a spade. It’s been downright refreshing to see CNN, The New York Times and other mainstream media sources start calling lies, well, lies. Sometimes, there is no “other side” to a story. Truth is truth. Whether you like them or not, facts aren’t fake.
As another of those Austin Chronicle ads says … we really do need you. Without our readers, the Independent is just paper or pixels. I hope you feel like you need us, too. Please, tell your friends about us. Give us feedback. Support our advertisers—and tell them you saw their ad in the Independent. And if you’re feeling particularly generous, please go to CVIndependent.com/Supporters and sign up for our Supporters of the Independent program.
The April 2017 print edition of the Coachella Valley Independent—our special Music Issue—is hitting streets valley-wide this week. As always, thanks for reading, and don’t hesitate to contact me.