New to the CV Supermarket Scene: Gelson’s and ALDI
The grocery-store gods giveth; the grocery-store gods taketh away.
In recent months, both Haggen and Fresh and Easy have faded to black in the Coachella Valley due to financial stresses.
Enter Gelson’s Markets and ALDI to fill the void.
Gelson’s—a Southern California fixture since 1951—opened in late January in the former Haggen/Pavilions space at 36101 Bob Hope Drive, in Rancho Mirage. Gelson’s purchased the Rancho Mirage store and seven others from Haggen when the company made a hasty retreat from California last year.
“Gelson’s has been looking for a great desert location for nearly 15 years, and we’re excited to come to Rancho Mirage,” said Rob McDougall, Gelson’s president and CEO, in a news release. “Our goal is to serve the local community by providing premium-quality merchandise and exceptional customer service, while also re-employing many of the dedicated employees of the former Haggen store.”
Gelson’s has a upscale yet friendly vibe, with high-quality meats, produce and seafood, in addition to a fantastic floral department; bars for salad, antipasti and hot foods; a service deli; and a counter serving juices and cut fruits. Find more information at www.gelsons.com.
And now for something completely different: ALDI, a much-larger chain that’s aggressively moving into California from Europe and the East Coast, opened stores in La Quinta (78601 Highway 111, La Quinta) and Palm Springs (5200 E. Ramon Road) on March 24.
ALDI’s shtick: It features a limited selection of most of the usual items you’d find in a supermarket—except you’ve probably never heard of the brands that ALDI sells. For the most part, the less-expensive brands are exclusive to ALDI, and the company claims the items must all match or exceed the quality offered by national brands. Don’t like something? ALDI will both replace the product and give you your money back.
One other twist at ALDI: If you want to use a shopping cart, you’ll need a quarter—but you’ll get it back when you return the cart to the central station.
Get more info at www.aldi.us.
The Saguaro’s former Tinto Restaurant Is Now Rocco’s Electric
As was foretold in this space a couple of months ago, the relationship between the Saguaro Palm Springs and the Garces Group has come to an end.
Gone is Iron Chef José Garces’ Tinto. In its place: Rocco’s Electric.
The new “Red Room and Ice Cream Emporium” looks pretty much just like Tinto did—no surprise, seeing as there was not very much time between the Tinto era and the Rocco’s Electric era.
As for the menu … it’s quite different. The Basque-inspired plates of Tinto have been replaced by a focus on cocktails (at least during evening hours) and entrées like salads and tacos. And ice cream … lots of ice cream; in fact, on the weekends, the restaurant offers midday ice cream socials.
Speaking of tacos, and specifically Taco Tuesday: If you’re a fan of El Jefe, never fear, because the popular spot survived the changeover.
For more information, call 760-322-1900, or visit www.thesaguaro.com/palm-springs.
Congrats to Chef George’s, located at 40100 Washington St., in Bermuda Dunes. Not too long ago, the much-loved Hungarian joint took over an adjacent space and created Pickaso, a lounge with dancing and live music in addition to tasty food and drink; call 760-200-1768 for info. … The Habit Burger Grill, a 150-plus-location chain that claims to have the best burger in America according to Consumer Reports, is opening its second valley location on Highway 111 in Palm Desert. The initial area location opened a year and a half or so ago at 79174 Highway 111 in La Quinta; www.habitburger.com. … Babe’s Bar-B-Que and Brewhouse is teaming up with Catalan Restaurant for “Pigs, Paella and Brews” at 6:30 p.m., Tuesday, April 5, at Catalan, located at 70026 Highway 111, in Palm Desert. $49 will get you beer-tastings and a fantastic family-style dinner. Call 760-770-9508 for reservations or more info. … Want yummy treats while in Palm Springs? Well, you now have more options than ever before. Fruit Wonders is now offering juices, fruit bowls, smoothies and vegan cakes at 264 N. Palm Canyon Drive (www.facebook.com/fruitwondersps), while Ice Cream and Shop(pe) is just one of the much-raved-about offerings at the brand-new Arrive Hotel, located at 1551 N. Palm Canyon Drive. (Reservoir, the new full-service restaurant there, is creating quite a buzz.) At Ice Cream and Shop(pe), you’ll find between 16 and 20 favors of ice cream every day until midnight; icecreamandshop.com. Finally, if you want coffee or a light lunch, check out downtown Palm Springs’ newest coffee shop, Joey Palm Springs, at 245 S. Palm Canyon Drive; www.facebook.com/joeypalmsprings.