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31 Oct 2014

A Note From the Editor: Please Help the Independent Reach the Next Level With Our Indiegogo Campaign

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The calendar says it’s November, so that means our second annual Pride Issue is hitting the streets.

In terms of circulation, revenue and quality, November is shaping up to be the best month the Independent has ever had, both online and in print. However, we still have work to do in our effort to give the Coachella Valley the best alternative publication/news organization it’s ever had—and we’re asking for your help.

The Independent has launched a crowd-funding effort to help us reach the next level. The funds we hope to raise via the campaign will help us expand our coverage and strengthen our distribution.

As for distribution, we’re currently in 365 or so locations across the region, from Desert Hot Springs, through Palm Springs, and all the way down to the Salton Sea; we’re even at Chiriaco Summit and in select locations in the Yucca Valley area. That’s pretty darned good, I’d say—but we can do better. We want to boost that number of locations to around 400, and we want to do better at our existing locations. Our crowd-funding effort, if successful, will help us purchase new wire indoor racks, and will allow us to refurbish, repair and perhaps replace some of our outdoor distribution boxes.

The vast majority of the funds we hope to raise will help us improve what we do best—journalism. We want to increase our arts and events coverage, for example. Right now, we’re doing a fine job of covering band/club/popular music and reviewing multi-week theatrical performances; our visual arts coverage is also among the valley’s best. However, many events outside of these categories have tended to fall through the cracks, so we want to hire more writers on a freelance basis to patch these figurative cracks.

On the food and drink side: Have you noticed that no publication in the valley does full, honest restaurant reviews—the kind in which restaurants are visited more than once by an unannounced reviewer who pays his or her own way? Next year, we hope to start doing at least two reviews per month.

Finally—and most importantly—we want to boost our news coverage. We are constantly getting great story tips and ideas here at the Independent, yet we often don’t have the writers and other resources to pursue them. We want to—no, we need to change that, especially since The Desert Sun and other traditional news sources are continuing to get hammered by layoffs and cutbacks.

The Indiegogo page can be found here. We sincerely appreciate your help.

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