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02 Mar 2018

Let's Learn About Weed: The Goals of the First Palm Springs Cannabis Film Festival and Summit: To Educate, Entertain and Enlighten

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The Palm Springs Cultural Center accomplishes a lot in the Coachella Valley. In addition to doing the programming at the Camelot Theatres and running the area’s Certified Farmers’ Markets, the center produces several film festivals.

And now, the Palm Springs Cultural Center is getting involved with weed—by producing the first Palm Springs Cannabis Film Festival and Summit, taking place largely at the Camelot Theatres April 17-22.

Giacomina Marie and Paul Palodichuk are the festival directors, as well as the directors of the Palm Springs Farmers’ Market, which they founded 10 years ago. (Full disclosure: I work with the Palm Springs Cultural Center as the volunteer coordinator.)

When asked why they decided to start the festival and summit, they talked about their connection to farmers, coming from Northern California and Oregon’s Willamette Valley. They’re used to working directly not only with produce farmers, but also with local cannabis growers. With the Coachella Valley becoming a mecca for cannabis production and tourism, they felt the area was ripe for a public discussion about what we want the legal cannabis industry to look like. They also want to educate consumers about responsible consumption, both medicinally and recreationally—and clear up some of the confusion regarding the country’s split personality regarding legality.

The film festival and summit are designed to help ease apprehension regarding marijuana use. Taking a lesson from the gay-rights movement, many in the cannabis industry are working hard to get people to “come out” and tell their stories.

Programming and films are still being finalized for the conference. “Talking to Your Teens” will be led by Dr. Marsha Rosenbaum, director emerita of the San Francisco office of Drug Policy Alliance and author of the booklet Safety First: A Reality-Based Approach to Teens and Drugs. She will help parents and grandparents have informed discussions with young people about how to make good decisions in the recreational market. Although it is illegal for teens to use or possess marijuana … if teens today are anything like I was when I was in high school, they’re experimenting with marijuana.

Most of the films being chosen for the festival are documentaries exploring marijuana culture, both nationally and internationally.

While Marie and Palodichuk have more familiarity with small-scale operations due to their farmers’ market background, they said they’re taking great pains to invite representatives from large companies as well as boutique producers. Marie made a comparison to a person’s decision on where to shop for groceries: Some people are going to shop at farmers’ markets; others will only shop at large-scale grocery stores—but all of us are trying to make informed choices.

Looking at the schedule so far, there really is something for everyone, from first-time users to experienced cannabis entrepreneurs. If you are someone who hasn’t smoked a joint since the ’70s, or perhaps spent your entire life following the “Just Say No” message, there are talks specifically designed to help you overcome your understandable worries. Seniors are the fastest-growing segment of cannabis users, and Dr. Jonathan Bechard, from Eisenhower Medical Center, will lead a talk on the safe and effective uses of cannabis for pain and stress relief—and he’s coming to the discussion with a healthy dose of skepticism regarding the belief that cannabis is an all-encompassing cure-all. On the other end of the life cycle, the summit will look at how children with autism, epilepsy and life-threatening diseases might be helped. There is even a veterinarian coming in to talk about the benefits of cannabis use for your pet. As the owner of a hyperactive Pomeranian, I will be checking this out.

For those who are part of the lucrative cannabis industry—or who want to be—there are two tracks that might be right for you. A “Green Rush Series” will investigate the opportunities in marijuana retail, tourism, culinary businesses “and beyond”; and a “Business Case Industry Series” will explore the quickly changing federal, state, county and city legalities, as well as insurance and banking considerations when opening a cannabis related business.

Interested in learning to grow your own? Brooke Sinclair, founder of Sierra Bloom Collective, will lead a workshop on getting the most out of the six plants an individual can grow for themselves. Concerned about social justice? Check out keynote speaker Dr. Lori Ajax, chief of the California Bureau of Cannabis Control.

But what if you just want to come and have fun? Sexologist Nick Karras, creator of the “The Passionate High” project, will present on how pot’s psychotropic and physical effects can help people to experience greater creativity and passion in their intimate relationships.

For more information or festival passes, visit pscff.jackalyst.com.

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