CVIndependent

Wed06192019

Last updateTue, 18 Sep 2018 1pm

Cannabis in the CV

18 Jun 2019
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The Coachella Valley continues to grow as a cannabis destination—and no city is more prepared to reap the benefits than Desert Hot Springs. The city has experienced an often-turbulent history, but when it comes to cannabis, it’s been the little city that could, because of its proactiveness and foresight in realizing the potential it has, because of what it has—land, and lots of it, as well as a natural mineral aquifer. Given that the state of Colorado just announced it had brought in $1 billion in revenue since marijuana legalization there in 2014, the potential for tax revenues is huge. Most people in the Coachella Valley rarely go into DHS, given its reputation and its location on the opposite side of Interstate 10. In its heyday of the 1960s and 1970s, Desert Hot Springs was known for its restaurants and mineral spas; people came from around the world to enjoy…
03 Jun 2019
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Last month in this space, I illustrated how things are not always as they seem regarding the different types of CBDs on the market. This month, I want to expand on that same topic—because understanding CBD on a deeper level is important. It can save you time and money, and you can make sure you’re getting the product you need. As I noted last month: CBD isolate may be pure CBD, but that does not mean it will work for you. When you isolate CBDs, plant elements such as terpenes, fatty acids, oils and lipids are removed—and those things help CBDs work in the body. The same thing goes for distillate CBDs: These products are often distilled three different times, and each time, critical synergistic ingredients are taken out. The same thing does not go for CBDs made using whole plant technology. The CBD is extracted using alcohol or ethanol,…
03 Jun 2019
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House of Lucidity Opens in Cathedral City The House of Lucidity, Cathedral City’s newest dispensary, officially opened with a ribbon-cutting—complements of the Greater Coachella Valley Chamber of Commerce—on May 1. The 10,000 square foot facility is located at 36399 Cathedral Canyon Drive. In addition to the gorgeous dispensary—which features black-and-white photos of celebrities including Frank Sinatra—House of Lucidity also has a cultivation facility and an extraction lab. House of Lucidity is open from 4 to 9 p.m. daily. For more information, call www.houseoflucidity.com. City of Coachella to Host Cannabis Summit The city of Coachella is bringing in a lot of big names for its SoCal Cannabis Summit, taking place at the Fantasy Springs Resort Casino on Monday and Tuesday, June 24 and 25. The summit will begin with a cultivation and dispensary bus tour, followed by a reception on Monday. On Tuesday, the summit will feature speakers including Riverside County…
23 Apr 2019
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CBD has everyone talking these days. No matter where you are, you will see CBD (an abbreviation of cannabidiol) products advertised, ready for your purchase and consumption. CBD products can be found in stores, pharmacies, massage/beauty parlors, restaurants—and, of course, dispensaries. But not all CBDs are alike. How do you know you’re getting a quality product? How do you know what sets one product apart from another? The answers come from understanding where CBDs come from and how they are processed. Isolate CBD is 100 percent pure; however, when the CBD is isolated, the symbiotic qualities of the other parts of the plant are eliminated. In other words, you get CBD, but you lose other critical properties that can have important health benefits. Full-spectrum CBD contains a wider range of other naturally occurring compounds; whole-plant CBD does as well, but is made from various parts of the plant. Why are…
21 Mar 2019
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Cannabis, while legal, is heavily regulated in the state of California—as is cannabis advertising. According to the state’s Bureau of Cannabis Control code, any advertising done for cannabis must be to an audience that is at least 71.6 percent 21 or older—and this presents several problems. First, many advertisers don’t know that this rule exists. Second, advertisers often have no way to confirm the ages of the people who see their ads. “If a cannabis company advertises in a publication or online and cannot verify that (the audiences) meet the age-safety quota set forth by the BCC, the advertiser is at risk of losing their state license,” said Joan Irvine, co-founder and CEO of ResponsiTech, which helps businesses with youth safety and risk mitigation in cannabis advertising. Because the industry is in flux and is so new, it’s understandable that these regulations are unfamiliar to many—but it’s important that people…

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