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01 Aug 2017

A Festival Flourishes: Iggy Pop Announced as the Headliner of This Year's Desert Daze

Written by 
Iggy Pop. Iggy Pop. David Raccuglia

As the Desert Daze festival has continued to grow, so has its profile and, therefore, so has the quality of the lineup. Well, the 2017 lineup was announced today—and it’s downright fantastic.

Desert Daze announced that Iggy Pop would be the festival’s headliner. The Joshua Tree festival will also feature performances by BadBadNotGood, Ty Segall, Sleep (performing the album Holy Mountain in its entirety), The Gories, and Cigarettes After Sex.

This year’s Desert Daze will take place Thursday, Oct. 12, through Sunday, Oct. 15.

These additions to the lineup joined already-announced acts including Spiritualized, John Cale, King Gizzard and the Lizard Wizard, and Eagles of Death Metal, among many other well-known acts.

Shortly before the announcement, Desert Daze founder Phil Pirrone spoke to the Independent. When asked whether booking the festival is getting easier as it grows, he hesitated.

“I don’t know if it’s ever going to be easier,” Pirrone said. “What happens with the headliner search is that whoever is worth headlining, you’re not the only one who wants them. You have to get lucky with schedules and the stars aligning.

“I guess to a certain extent, with every year that we do this festival more and more, people are going to know about it, and agents will want to get their bands on it. In some areas, it will be easier. I think that there will always be some degree of difficulty of getting a headliner like Iggy Pop.”

Desert Daze will also feature a performance by Eagles of Death Metal. The Coachella Valley natives became a worldwide name after the group survived the attack in November 2015 at the Bataclan theater in Paris.

“After all that’s happened to them, this is going to be in Joshua Tree, and that’s going to be a beautiful moment,” Pirrone said. “We’ve been trying to get them to play for the past few years, and we’re glad it’s finally happening.”

In 2016, Desert Daze moved to October from the spring, and changed locations, moving from the Sunset Ranch Oasis in Mecca to the Institute of Mentalphysics in Joshua Tree. 

“I guess the short answer as to why is, ‘Lots of reasons,’ Pirrone said. “I guess the most positive answer is that the venue in Joshua Tree is so amazing. We were in Mecca for three years, and we thought it had run its course. We were on the lookout to find a new spot to expand and have more of a workable environment. As soon as we laid eyes on the Institute of Mentalphysics, we knew it would be the perfect place for the festival. We actually found it a couple of years before we moved the festival there. It had kind of been a dream of ours.”

Sunset Ranch Oasis, while nice and scenic, is an out-of-the-way location—with an occasional wind and dust problem.

“It’s night and day. No offense to the Sunset Ranch, but it was pretty rough there,” Pirrone said. “This new venue is beautifully maintained, and there are really lovely walking paths, labyrinths, water features and little ponds, and lots of beautiful prehistoric desert wildlife. It’s a really amazing property. There are indoor spaces, an indoor diner, and two performance halls that were designed by Frank Lloyd Wright and his son … and we use those. There are places to get out of the sun. It’s very different from when it was in Mecca.”

Last year, Desert Daze featured performances from The Brian Jonestown Massacre, Primus, Television, The Sonics, and the Black Angels. The event was a success, even though the mega-event that was Desert Trip was happening down the hill. 

“We didn’t feel any impact from Desert Trip taking place, other than there being a lack of hotels and some other resources like that. I think Desert Trip was this mega, once-in-a-lifetime dream concert, and I wish I could have gone,” Pirrone said with a laugh. “But that thing sold out, and I think there are plenty of people who wanted to go to something like Desert Daze who weren’t going to go to Desert Trip. Desert Daze was traditionally always during Coachella during the spring, and I think they are different enough to where they can do their thing without impacting the other. It goes without saying that we’re a blip on their radar (compared to Goldenvoice’s big festivals). But I found being in the fall has had a lot of benefits, weather-wise. With all that said, I can’t say I’m disappointed there isn’t a Desert Trip this year, because it makes things easier. It’s always nice to have some breathing room.”

I asked Pirrone about his favorite festival-production moment thus far.

“I have to say it’s still Tinariwen back in 2013. That represented a turning point for us: It was the first time we produced the festival outdoors at a ranch, the first time it was like a real project,” he said. “It wasn’t, ‘Let’s do a show at a venue.’ It was the first time we had to get a permit; it was the first time we had to hire security and bring in our own bar company, and catering company, and organize everything. We did it and we got the permit. … We convinced this band from Africa to come over and play, and they got there. They played; people had actually paid to get in to where we had money to pay them; nobody got hurt. … It’s like a family restaurant (had) started with my wife and best friends, and when we succeed, we really feel it. During Tinariwen … nothing will ever top that.

“But who knows? Iggy Pop is playing our festival this year,” he continued. “That’s just going to be unreal.”

Last year, some people had concerns about a large music festival taking place at the Institute of Mentalphysics. Pirrone said attendees left the venue in pristine shape.

“I was very impressed with our audience and their respect for the venue,” he said. “When you’re there, you don’t feel like littering, because of the environment there being so beautiful. I like to think we put a lot of love into it. People cleaned up after themselves and left no trace. The Institute of Mentalphysics was very impressed with the cleanup. We also encourage people to carpool and keep fewer cars on the road. We work with Global Inheritance and ZeroHero to run recycling and green programs during the event, and they helped us divert 10,000 pieces of recycling from the landfill. We’re making a lot of efforts to be a positive festival in that regard.

“We love it in Joshua Tree, and we hope to be there for many years. We’re doing our best to be good neighbors up there.

Desert Daze will take place Thursday, Oct. 12, through Sunday, Oct. 15 at the Institute of Mentalphysics, 59700 Twentynine Palms Highway, in Joshua Tree. Passes are $229 to $450. For tickets or more information, visit desertdaze.org.

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