CVIndependent

Mon12162019

Last updateTue, 18 Sep 2018 1pm

Katie Finn

As we approach the start of the new year, I’ve been reflecting on my time here in the desert since moving back from Napa a few years ago. The one thing that I have realized is how much I underestimated the wine savvy—or better yet, the sense of exploration—of the wine consumers here.

When I first started buying wine for a retail space, my overall goal was to bring in wines that were more esoteric, more global, more natural—and more fun! I wanted to start steering away from the mass produced “grocery store” wines toward wines that were created by small producers—farmers and winemakers with deep roots, but perhaps shallow pockets. One at a time, I brought in a quirky label, and then another, and then an unheard-of varietal—hoping that maybe a hipster out of Los Angeles would stumble in and buy some, or maybe someone would trust me enough to take a recommendation for a wine out of left field. At the very least, I knew these wines were incredible—and if all else failed, I could always buy the case and drink the wine myself!

But then something started to happen … people started coming in and asking for these wines. Customers began talking to me about things like skin-contact whites and carbonic maceration. I would hear guests at tastings applaud the low-alcohol content in the wines that were being poured—and tell me they specifically came in to taste the Ribolla Gialla I was pouring.

What?! Who are you people? Where have you been?

Every day, I am surprised and excited by what people are gravitating toward—and so, in the spirit of new beginnings, for all my wine adventurers out there, here are some of my favorite “must-try” wines for 2020.

Italy is one of the most-daunting wine countries to tackle, but it’s also one of the most rewarding. Each region has its own pasta and cheese to which it lays claim, and the same can be said for wine varietals—many of which historically almost never made it out of the country, and instead were consumed entirely by its local audience. From the Trentino-Alto Adige region in the far north, look for the deeply colored and richly textured Teroldego. Elisabetta Foradori, who is considered by many to be one of the greatest winemakers in Italy, took on the task of saving this grape from obscurity, and her bottlings are nothing short of glorious. It’s an intensely juicy wine, with loads of blackberry and raspberry flavors, followed by a subtle sweet smokiness.

On the other end of the intensity spectrum is a deliciously light-bodied red called Schiava. This delicious pinot noir-like grape also hails from the Alto Adige region and is as silky and feminine as it gets. Beautiful notes of rose petals, freshly picked strawberries and a touch of lemon zest are the hallmark flavors of this little grape.

From Southern Italy, seek out a wine made from the Aglianico grape. Made primarily in Campania and Basilicata, these brooding reds definitely fall into the savory category. If you’re a fan of rustic wines with layers of flavors (think old vine zinfandels), you’ll be delighted by the notes of leather, figs, white pepper, nutmeg and boysenberries.

In France, there’s a little-known region called Jura that has garnered the attention of high-profile sommeliers and wine lovers alike. Located on the eastern border between Burgundy and Switzerland, this is a cool-climate region producing some pretty esoteric and geeky wine. For years, this small appellation was known mainly for a sherry-like wine called Vin Jaune, or “yellow wine,” which I wouldn’t necessarily recommend. However, the region is now becoming known for a delightful red wine made with a grape called Trousseau that is worth seeking out. Trousseau creates a pale, light-bodied wine that’s surprisingly powerful. It’s so intensely flavored, in fact, that there are sommeliers in three-star Michelin restaurants pairing this seemingly delicate wine with prime cuts of steak! Trousseau might be the most obscure wine suggested here, but if you keep a lookout, finding one might be easier than you think. In fact, there are even a handful of California producers who have sought out domestic plantings of this esoteric grape and are producing some stellar incarnations of both Trousseau Noir and its cousin, Trousseau Gris. A few California names to look for are Jolie-Laide, and Arnot-Roberts. Domaine des Ronces and Michel Gahier are prime examples from Jura.

If you continue to travel south in Europe, this wine adventure will take you into Spain. Right now, there is no greater wine-producing country that offers up as much bang for your buck. Sure, we all know about Tempranillo and Garnacha, and even Cariñena isn’t as obscure as it once was … but have you ever had a Mencía? Hailing from the small western regions of Ribera Sacra and Bierzo, this dark and herbaceous red was once thought to be related to cabernet Franc. Although we now know that’s not the case, this aromatic wine is sure to be a hit with anyone who loves earthy and spicy reds. My personal favorites are the Mencías crafted by Raul Perez under the “Ultreia” label; his protege, Pedro Rodriguez, is creating stunning examples called Guimaro.

The perfumy and citrusy Spanish Albariño has long been my go-to for a crowd-pleasing white alternative to sauvignon blanc. But if you’re ready to venture into uncharted territory, there’s a grape called Hondarrabi Zuri from the Basque region that makes the most refreshing and slightly spritzy white called Txakolina. I cannot think of a better patio wine for our desert climate. It’s a bounty of fresh citrus like key limes, Meyer lemons and Clementine tangerines, all backed by a subtle fragrance of white jasmine and the tiniest presence of bubbles.

Lastly, leave it to Paul Hobbs to bring a project from Armenia to the forefront of our budding wine culture. Areni, which is a grape native to Armenia and the Republic of Georgia, is possibly the oldest varietal on Earth—not surprising, given that this region is the birthplace of viticulture. In 2011, archaeologists discovered artifacts from a winery dating back at least 6,100 years. Hobbs has now partnered with the Yacoubian family from this small Armenian village to revitalize this ancient grape. I recently found out that there are a handful of country clubs (country clubs!) in the Coachella Valley that currently have the Yacoubian-Hobbs Areni on their wine lists. Who would have thought?

So here’s to a new year full of exploration, curiosity—and a community of wine lovers who continue to surprise and inspire me.

Katie Finn is a certified sommelier and certified specialist of wine with more than 15 years in the wine industry. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

I have a love-hate relationship with pouring at wine-tasting events.

On one hand, there is nothing in the world that I love more than having a platform and a captive audience with whom I get to share my passion and enthusiasm for wine. I get a thrill seeing the expression on a person’s face when they try a wine for the first time—and they love it. They didn’t even know something like this existed, and now they can’t get enough of it. I, in turn, get to “geek out,” filling their head with a ton of useless information about the history of the grape, how it’s cultivated, and the wars, political upset and economic devastation this little vine had to endure.

I have goosebumps as I write. I live for this stuff.

On the other hand, I have to constantly attempt to debunk certain wine myths that people cling to for dear life. (“No, those fans you’ve seen in the vineyards are not there to cool down the workers.”) For the last decade or so, the No. 1 piece of misinformation I encounter more than any other involves “wine allergies.” I am inundated with stories about how “certain wines” affect people’s sinuses and bowels, and cause rashes, hives, migraines … you name it. And the primary supposed culprit is sulfites.

Ahh yes, sulfites. It’s never long before someone at a tasting informs me that they can only drink French wine, because there aren’t sulfites in French wine. This is sometimes followed by more misinformation—that there aren’t any sulfites in Italian wine, either, but they just didn’t care for Italian wines as much. On occasion, I’ll feel feisty (and well-rested) enough to challenge this ridiculousness. But the truth is … most folks don’t want to hear it. They have convinced themselves that, somehow, what they are experiencing is an affliction to the most common preservative in the world.

A wine representative I know—well-versed in organic and natural wines—shed some interesting light on why she thinks this negative idea of sulfites is continually perpetuated. She said that because we are a label-conscious society, perhaps when we suffer an unpleasant side effect from a glass of wine, we look at the label to see what could be the cause. Well, the only “ingredient” listed on a bottle of wine is a notification that it contains sulfites—so, naturally, sulfites must be the thing causing the headache/sneezing/loss of consciousness etc. This sounds very plausible to me.

The fact is, there are more sulfites in a glass of orange juice than there are in an entire bottle of wine. Bacon, onions and garlic, pickles, jams and jellies, cookies and potato chips—I could go on and on and on—all have notable amounts of sulfites present. If you are one of the truly unfortunate people to suffer from a sulfite sensitivity—the Food and Drug Administration claims about 1 percent of you are—this shocking revelation did not come to you last Saturday night because you downed a glass of California cab. You’ve probably known it for a long, long time.

So, why do people think these European countries are somehow sulfite-exempt? I have a few theories, but the most obvious is that most French and Italian wines do not have the high alcohol content or the amount of color extraction that California wines have. Why would color be a factor? Well, this leads me to the allergy part of the equation. Most white wine is removed from the skins immediately after pressing the juice out, whereas red wine gets its color from the skins. When these grapes are brought in for crushing, they are covered with wild yeast and various “floaties” in the air that settle on the grapes. Those “floaties” are histamine triggers, and the longer the juice sits in contact with the skins in order to obtain that inky-dark glass of wine you crave, the more time it’s stewed with all those allergy-triggering elements. Nature … it’s a bitch. So the next time you read a label and are concerned with the “sulfites added” line, please keep a few things in mind: Just like the government requires companies to let you know that alcohol consumption is bad for pregnant women and might impair your ability to operate heavy machinery, it also requires winemakers to let you know that sulfites are present in wine, even if in an almost undetectable amount—10 parts per million, to be exact. Here’s the real kicker: Sulfites happen naturally! They are a perfectly normal byproduct of all alcoholic fermentation. The addition of sulfur dioxide to wine happens for the same reason it’s put into anything else—to prevent bacterial growth, browning and oxidation.

Ironically, if you truly want to avoid sulfites, you should drink red, because there are often more sulfites added to white wine in an attempt to prevent browning and oxidation. There are also wines on the market now that are labeled sans soufre, which literally means without sulfites. But … this is declaring that additional sulfites haven’t been added, not that the wine is completely without sulfur dioxide.

Now, I’m not a doctor. I shouldn’t go around diagnosing people and their wine aliments … but I do anyway. So here is my unprofessional opinion: The rash, headache, sore muscles and stuffy nose are probably caused by histamines, alcohol content or tannin. Tannin is the astringent, mouth-drying element in wine, which can also produce allergy-like symptoms—but again, if you have a sensitivity to tannin, you knew it the first time you ate chocolate, or had soy sauce, or drank an overly steeped cup o’ tea.

The irony is that I can relate to wine allergies: Yes, I suffer from a histamine reaction to wine. Stuffy head, sinus pressure—the whole shebang. I simply take a Claritin, and call it a day.

Now, let’s drink to your health … literally.

Katie Finn is a certified sommelier and certified specialist of wine with more than 15 years in the wine industry. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

I know precious little about beer. Aside from some pedestrian lingo about lagers and IPAs and plebeian fermentation knowledge, I’m pretty clueless—and as someone who is an “expert” about wine, this is a sad and shameful fact.

The truth is, when I was a kid, everyone around me drank Budweiser or Kokanee out of a can. When I got into college, Sam Adams was the height of beer-drinking sophistication; wanting to be a “cool kid,” I did my best to choke it down. But I just didn’t understand what all the fuss was about: It was bitter and ashy and gave me cottonmouth—not exactly what I wanted in a nice, cold beverage.

As time went on, and the craft-beer scene started to explode, I continued my efforts to drink “serious” beer and really did my damnedest to “get it” … but the more time passed, the worse the beer got. I really couldn’t figure out why beer stopped being refreshing and drinkable—as if brewers were in some kind of arms race to see who could create the most-bitter, hoppiest, most-marijuana-tasting brew in the land. Or as the kids today say, “that beer is dank.” Nowadays, “dank” means good. If you’re like me, and use terms like “nowadays” and refer to the next generation as “kids,” you might have thought that “dank” referred to a stinky, moldy cave. Nope. Apparently we’re hoping our beer is dank.

So here I am, a sommelier in Southern California, where I find myself surrounded by friends who are immersed in—and very prominent figures in—the SoCal beer culture. I no longer want to be a beer dummy. To this end, Brett Newton—the desert’s pre-eminent cicerone and the beer-writer extraordinaire for this newspaper—agreed to a little education exchange: I would select some wines for him to taste, and he’d describe how he felt about them; in return, he would choose a few beers for me to sip, and I’d offer my two cents.

Here’s how it went: We convened on a Sunday at a friend’s house—with wine and beer and plenty of greasy, alcohol-absorbing foods in tow.

The first beer I tasted is one of Brett’s personal favorites when he wants something easy-drinking and quaffable (although I’m pretty sure he’s never used the word “quaffable”; he’s too manly for that): the Allagash White Belgian-style wheat beer. As soon as I stuck my nose in the glass, I loved the aromas of coriander seeds, dried orange peel and cloves. There was this underlying scent of ripe bananas, a little pine resin, and licorice—and I loved the higher amount of carbonation. It’s a beer that’s savory and spicy, and it made my taste buds tingle, which is always fun. But after a few sips, I could sense my mouth was beginning to dry out. Oh god, it’s happening. Here comes the cottonmouth, and I’m only on beer one. I started wondering if anyone would notice if I went and got a Modelo out of the fridge.

We tasted the Effective Dreams by Modern Times next. This beer is double-dry-hopped, which terrified me. I could only assume that “double-dry-hopped” means “skunky weed in a glass.” Before I smelled it, I had visions of this beer reminding me of a bad high school party, and assumed it would taste like the day after. At first, all I could smell was sweaty armpits. Seriously, the beer was really stinky. But much to my surprise … I liked it. I liked it in the same way I like South African wine that smells like mangy animals and Band-Aids. I liked that it had layers of fresh and bright citrus fruit that reminded me of a New Zealand sauvignon blanc. Once I got past the initial sweet-sweat stench, there were loads of flavors of pineapple and mango—and much to my pleasure, it was thirst-quenching and even a little juicy. It didn’t strip my palate with its double dry hops at all. My name is Katie, and I like double-dry-hopped beer! Who knew?

Next up was the Rodenbach “Alexander” sour from Flanders. To my knowledge, I’ve never had a Flemish beer—but at the recent Craft Beer Weekend at the Ace Hotel, I did experience a few sours, and I really loved them. As an acid hound with wine, I find the tart, vibrant flavors of sour beers to be right up my alley. This particular beer is a red ale fermented with macerated cherries and aged in oak foudres (read: really big barrels)—and it’s quite possibly the most perfect beer for a wine-lover. Right away, I noticed the carbonation was light, and the bubbles were fine, like those in a Champagne, due to the process of bottle conditioning: The bubbles are created from trapped carbon dioxide, just like they are in a bottle of your favorite high-end sparkling wine. I noticed pronounced aromas of bitter coffee and dark chocolate, and a touch of burnt milk. I’ve noticed that the initial aromas I get from these beers are a little … vomitous. I don’t necessarily mean that in a bad way (if it’s possible to not be pejorative while using the word “vomitous”). I’ve just realized that there is an introductory component on the nose of some of these beers that I need to get past before I can begin to appreciate the secondary flavors and aromas. At one point, Brett was describing the making of this beer as “gooey” and “stringy,” so I guess that solidifies my point.

We moved on to a beer that I was incredibly excited about: The Bruery Terreux Bourgogne Noir 2017 is hardly a beer at all! This is what they call an American wild ale, fermented with pinot noir grape must (juice) and aged in French oak puncheons. Intentionally, there is zero carbonation, which not only makes it look like a full-fledged pinot noir; to my delight, it makes it smell like one, too. On the palate, it offered up more beer flavors, but the overall wine components took over, with cola and Bing cherries dominating. I tasted the telltale bitter-coffee component that I associate with ales, but it was neither dominating nor overpowering. This definitely wasn’t wine, but I would be hard-pressed to call it a beer, either. It was the most unusual and thought-provoking beverage I’ve had in a long time.

Lastly, we tasted what I can only assume is the pinnacle of beer hedonism: a 2017 imperial stout called Black Tuesday from The Bruery. This bottle of brew comes in at a whopping 19.5 percent alcohol by volume. For a girl who relishes wine that comes in less than 13 percent ABV, this might as well be a glass of gasoline. Aged in bourbon barrels for 10 months, this beer resembles an oloroso sherry with its thick, burnt-caramel smell. There is a honey and hot-tar sensation on the palate, followed by a ton of Hershey’s milk chocolate. Honestly, I couldn’t tell if I liked it … there is definitely a dessert wine quality to it. I couldn’t drink a whole glass of Black Tuesday, but much to my surprise, a few sips are unexpectedly pleasant. I don’t care for the heat from the high alcohol that resonates out of the glass, but the flavors are harmonious, layered and balanced.

All in all, I have to give kudos to Brett, who curated a selection of beers that were perfect for a sommelier. I realized after this tasting that I had been painting some beers with a broad brush: I assumed that all IPAs and craft beers were plagued with a cannabis, pine-resin, skunky taste—just like people assume all chardonnay is oaky, buttery and laden with cloying caramel. The education I received from Brett was priceless, and I don’t feel like such a beer dummy anymore. Thank you, Brett, for tolerating my absurd descriptions and patiently answering all my questions.

I highly suggest you make your way to Coachella Valley Brewing and have a few pints with Brett. You might get drunk—but you’ll definitely learn something.

Katie Finn is a certified sommelier and certified specialist of wine with more than 15 years in the wine industry. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

“Katie wine” is a moniker that has followed me for years.

Sometimes it’s said as a joke, as in: “Ohh, that’s a ‘Katie wine.’ You probably won’t like it,” meaning it’s funky, earthy, savory or just plain weird. Other times, “Katie wine” has taken on a more positive definition, like: “I grabbed this bottle of wine I’ve never heard of and want to give it a try! It looked like a ‘Katie wine!’”

Either way, it’s no secret that my wine tastes are fairly specific. At my educational wine tastings, I always try to represent wines that cross the spectrum stylistically. For the whites, there’s always something zippy, high-acid and tart; I also include a round, full-bodied, rich style. For the reds, I’ll show a light-bodied, fresh and fruity wine; I’ll throw in an “old-world” varietal from Italy or France that has some earthiness and a rustic quality; and then to finish it off, there’s the powerhouse: the huge, extracted, over-ripe wine that is about as subtle as Tammy Faye Bakker’s makeup.

It never fails: The punch-you-in-the-face wine that resembles motor oil is always the most popular selection of the night.

Honestly, it confounds me. And for a long time, if I fully confess my emotions, it pissed me off. As much as I try to be the poster child for wine tolerance, I wanted to smack my forehead or roll my eyes when guests would poo-poo anything that didn’t have at least 15 percent alcohol and/or didn’t taste more like Jim Beam than cabernet.

During the tastings, once we got to the heavy red, I would hear statements like, “Now that’s a real wine!” and, “Finally, we get to the good stuff!” I would pour silky and elegant pinot noirs from the Cote du Nuits and hear guests comment that the wine was “wimpy” or “it didn’t taste like anything.” As a wine lover, I was exasperated.

It took me a while to realize why I had a personal aversion to high-alcohol wines. And it took me even longer to identify why the average consumer gravitates toward those hedonistic wine beasts.

I try to avoid getting drunk at all costs. I don’t find the sensation particularly enjoyable: Glassy eyes, slurred speech and a wobbly stance are characteristics I don’t find overly attractive. I drink wine for a living. I meet with wine distributors often to taste new wine releases. I’m also a social wine drinker—I don’t care for beer or cocktails—and I very much enjoy having wine with my dinner. But no matter the drinking occasion, I find remaining vertical and awake to be a matter of great importance. If I’m at dinner or a get-together for a few hours, and the only wines available have a-melt-your-face-off alcohol percentage, I’m either relegated to just one or two glasses (no fun), or I’m getting blotto drunk (also, no fun).

Then there’s the flavor issue. Obviously, this is a much more subjective concern, but I stand behind my opinion that if a wine-drinker wants to become a better taster—or have a more adept palate—learning to understand and appreciate lower alcohol wines (read: balanced wines) with subtle nuances is paramount to being taken seriously as a wine connoisseur.

For example: Any idiot with taste buds can tell you what blue cheese tastes like. Its sour and pungent flavors and aromas scream at you from the moment you open the wrapper. It takes much more thought and concentration to identify the delicate caramel and nutty aromas of a mild cheese like Manchego. Wine is no different: Tasting the elusive and delicate flavors of a chardonnay from Chablis is much more difficult than simply absorbing the overt flavors of an overly ripe, forceful chardonnay from California. In short, understated, low-key, quiet flavors take work to identify.

But … who wants to work that hard to taste their drink? Really, I get it.

This brings me to the part where I finally began to understand what makes the average wine-drinker’s palate tick. What was it about the loud, blowtorch-in-your-mouth wines that made everyone get all giddy? Then it hit me: We are a cocktail culture—a cosmopolitan, Manhattan, gin-and-tonic, Jack-and-Coke country. Wine and its subculture came to us after we already had this notion of what alcoholic beverages were supposed to do—taste sweet and get us drunk. The idea that our alcoholic beverage du jour needed food properly paired with it, or the thought that we should be swirling the glass while pontificating the subtle nuances and layers of flavors—those are just not our collective forte. So … when wine bars, and wine tastings, and trips to Napa became all the rage, the natural progression was to simply substitute a glass of wine instead of a glass of bourbon—and the expectation was that your wine was going to be just as robust and high octane as your Maker’s Mark neat. And a lot of wineries complied.

I also realize that as we age, our taste buds become more and more muted. Therefore, it’s easy to understand why wines that have a more concentrated and fruit-forward profile become more appealing. They give a struggling palate more flavor.

I suppose, at the end of the day, we have to ask ourselves why we choose wine. If getting drunk is the purpose, there are certainly faster, cheaper and more efficient ways to get there. Perhaps, as the cheeky cocktail napkin would have you believe, wine is simply how classy people get shitfaced nowadays.

I no longer get pissed off at people who demand over-the-top wines, nor do I feel the desire to smack my head when I’m told beautifully balanced wines are wimpy. Instead, I happily pour whatever the crowd-pleasing wine of the day is. And then I go home and open up a “Katie wine.”

Katie Finn is a certified sommelier and certified specialist of wine with more than 15 years in the wine industry. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

Every now and then, wonderful things come out of not-so-wonderful experiences. This fact has never been truer for me than the outcome that resulted from a snarky but well-intentioned article I wrote regarding my brief encounters in Temecula wine country

The purpose of the original piece was not to lambaste the entire region, but to shine a light on the Temecula “wineries” that somehow receive the most visitor attention … without themselves actually paying any attention to the wines.

I really wanted to get a chance to do the “Temecula, Part 2: The Redemption” story, but truthfully, I was nervous that it might not happen. Even though I was serious when I said I hadn’t given up on Temecula, I feared there was a possibility that Temecula wasn’t worth saving, wine-wise.

Thankfully, my fears were unfounded.

What followed was an email from a winery in Temecula that invited me to come out for a visit so I could see that there is, in fact, a winery of substance there taking this business seriously. Through a series of friendly and professional emails, it was arranged that my husband and I would venture over the mountain to give Temecula another shot.

The rugged, rocky terrain slowly gave way to gently sloping hills, and we found ourselves back in Southern California Wine Country. We turned down a little gravel road, surrounded by hillside vineyards—and a quaint, unassuming terraced patio was in front of us. We had arrived at Vindemia Winery.

There is something charming and relaxing about this place—a familiarity that resembles the comfort of stopping by a friend’s place for a glass of wine and a chat. You can imagine, quite easily, that this is what Napa felt like 45 years ago, when wine-tastings happened at dining room-tables or on the back patios of winemakers’ homes. Before mega-mansions and egos. It felt good—and real.

Walking up the flagstone steps to the outdoor tasting bar, I finally got to meet the enigmatic young lady who orchestrated this meeting. With genuine warmth and graciousness, Katie Zuber, the tasting-room manager, escorted us up to the shaded patio. The lack of pretension was disarming and refreshing. In fact, one of my favorite moments was when Katie assured my husband that the bathrooms were clean … because she had cleaned them herself that morning. There was no such thing as a job that was beneath her. But even considering how down-to-earth everything seemed, I had no idea just how elevated and professional this tasting was going to be.

Over the course of two hours, we tasted 12 wines. We learned how owner David Bradley transitioned from being a commercial hot-air balloon pilot into being a winemaker—it’s not as far-fetched as you would imagine—and how he’s had the same vineyard manager since day one, some 14 years ago.

As we nibbled on fresh bread and local olive oil, there were several pieces of information Katie shared with us as the tasting progressed that I found fascinating. The first was the full disclosure regarding where the grapes come from, and all the technical information regarding the winemaking chemistry on the back label. Katie explained that they strive for “absolute transparency” with their wines. They want you to know exactly which grapes they grow; which wines feature grapes from other Temecula vineyards; and which feature grapes they source from Santa Ynez. In case you’re curious, they are about 70 percent estate grown, with six different varietals planted.

On the back label of their wines, you’ll see an actual ingredient list—all the elements that went into making that particular wine, everything from tartaric acid, sulfur dioxide and bentonite, to cultivated yeast. “Why?” you might ask—and I’d be inclined to agree with you. I’ve never seen another winery offer up those kinds of specifics, and at first, I thought giving the general consumer so much information that they won’t understand could be a detriment. But as it was explained to me: It’s all part of Vindemia’s objective to educate wine-lovers and create an environment of transparency and trust. The idea: Arming the buyer with as much information as possible is a positive thing that can spark thoughtful questions and conversations about winemaking.

Whoa. My inner wine geek was doing cartwheels!

Once we were on our third red wine, I noticed that the wines were cool—not cold, and not chilled to the point where you couldn't smell aromas, but at that enjoyable red-wine sweet spot where they’re cool enough to still be refreshing without the flavors being dulled. I leaned over and asked Katie if she was chilling the reds, and a huge smile washed over her face. Just behind me, facing the other side of the tasting bar, was a large chalkboard that prominently featured the temperatures for both the whites and reds being poured that day. Wait ... what? You temperature-control your wines at a rustic outdoor tasting bar?

As we continued our tasting, another small group arrived. Ah-ha! Now I’ll get to see how an unplanned tasting is conducted! Who’s gonna break out the bachelorette penis straws? When do the rowdy hay-bail rides start while “Baby Got Back” plays over the loudspeaker?

Nope. Karen—the other consummate professional behind the bar, with a keen palate, warm smile and laid-back demeanor—delivered to that group the same educational, hospitality-focused experience I was getting.

Yep: Vindemia Winery is the real deal.

As we continued our tasting—with an aged cabernet franc, a few zinfandel-based blends, a traditional “Bordeaux style” cabernet sauvignon-based blend, an estate petite sirah, a cabernet, a merlot, and a GSM blend—I realized how all these wines are so varietally correct. They didn’t taste like wines from a region fumbling through its infancy. They didn’t taste like wines that are trying to be something they’re not. They weren’t over-extracted or over-manipulated. They were balanced, and the flavors were seamless and integrated. They were mature yet full of life. 

I’ve always maintained that it takes a long time for a region to figure out what to grow, and then even longer to figure out how to grow it well. It’s an exercise in patience, passion, fortitude and skill. No great wine region is born overnight, and it takes a village of masterful and forward-thinking individuals to not only see the potential of a region, but harness its ability to produce great wine.

I now understand Temecula’s potential. And I can’t wait to go back for more.

Katie Finn is a certified sommelier and certified specialist of wine with more than 15 years in the wine industry. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

I am always amazed by “I never/I only” wine-drinkers. I encounter them all too frequently when they come into the shop looking for a specific wine. I quickly discover that my suggestions for an alternative selection are futile when the customer informs me they will only drink this one wine.

Oh, how terribly boring. These wine-drinkers are like 4-year-old children faced with a new dinner option. “I don’t like it! I won’t eat it! What is it?”

Astonishingly, I even encounter a few wine professionals who fall victim to this ideology, although they are more likely to enter the “I never” subset (as in: “I never drink Napa cabernet!”) because they think they know better, or their vast years of experience have led them into some archaic belief system.

Maybe you know one of these “I never/I only” people. Or perhaps you are one of these people. If that’s the case, stay with me … this article is for you.

The most-common wine manifesto I face is: “I never drink chardonnay.” This is so rampant in the wine world that it’s hard for me to believe sometimes that chardonnay is still the No. 1 varietal in the country. The reasons why people have abandoned chardonnay are usually valid or, at the least, understandable—but they are also terribly short-sighted.

As one woman at a recent tasting explained to me: Those lean, crisp styles aren’t real chardonnay. I clutch the pearls; let out an audible gasp; and try to stay calm. “No, no,” I say, almost trembling at the misinformation. “The wine you’ve come to associate with chardonnay is the actual impostor here.” She is not alone in this thought. In fact, most desert-dwellers I talk to have the same thought-process. How can I blame them when every restaurant wine list from here to San Diego (with some fabulous exceptions) offer six whites by the glass—and four of them are overly oaked, creamy, carnival-midway explosions of buttered, fried, caramel-vanilla dipped flavors of something-or-other? There is no awareness that this same grape can produce wines with razor-sharp acid, bright mouth-watering citrus fruits, and a finish that makes your palate say, “Thank you, sir; may I have another?”

These styles are not as elusive as you may think—but they are hiding in plain sight. For every anti-chardonnay drinker, there is a bottle of Dauvissat or Patrick Piuze Chablis or Ceritas Trout Gulch Vineyard chardonnay just waiting to be discovered. Even in Napa, the heartland of overly contrived chardonnay, Steve Matthiasson is crafting an affordable, gloriously lean and zippy incarnation called Linda Vista. And in Sonoma, the chardonnays of Lioco, Porter-Bass and Scribe are breaking the age-old California interpretations. I implore everyone who has a myopic view of this little grape to give it another go. (Or, as I say to my picky-eater kids: Follow the three-bite rule.)

What most people don’t understand about chardonnay is that it is a very neutral grape in terms of flavor. Its flavor profile is nowhere nearly as overt as, say, sauvignon blanc or riesling. And yet this is the very reason it produces some of the most expensive wines in the world. You know them as Meursault, Montrachet and, of course, Chablis. You see, chardonnay was chosen by the Cistercian monks centuries ago to be planted in Burgundy because of its propensity for high acid and its neutrality. What those smarty-pants monks knew, even way back then, was that this land—and each specific parcel of land—was unique in its composition. They firmly believed that what grew on this plot of land was going to taste different than what grew on any other piece of land. And that’s what mattered—the place. The grape was simply a catalyst to show what the land could do. The flavors and aromas of the grape shouldn’t outshine the flavors and distinct qualities that were inherent in the dirt—so they needed a grape that could be the bridesmaid to the more-important element.

But this is a double-edged sword, because just as chardonnay’s transparent nature was a bonus for the vignerons of France, it was also a tool for winemakers looking to make their mark in the new world. Chardonnay is easily manipulated and malleable to an eager winemakers’ every whim. When the masses demanded bigger, bolder, richer wines, chardonnay was an easy accomplice. All of a sudden, the market was flooded with wines that were stylistically so far removed from its ancestors that it was hard to remember they were ever even related.

If all of this isn’t reason enough to get you to abandon a negative viewpoint on chardonnay, then I’m left with no choice but to pull out the big guns. Yes, that’s right: I’m going to wine-shame you. Hear me when I tell you that no experienced, knowledgeable wine aficionado would ever, ever disrespect the white grape of Burgundy. In fact, most wine professionals and sommeliers will tell you that this region and its noble grape are the Holy Grail—so revered that, in fact, it’s many sommeliers’ “stranded on a desert island wine.” Yours truly is included in that bunch.

I realize I’ve singled out chardonnay here, but there are many other “I never/I only” wine-drinkers out there, and we’ll explore this more on another day. In the meantime, if you’re part of the ABC (anything but chardonnay) crowd, I hope you take away one thing from this: Wine is about so much more than just the grape.

Katie Finn is a certified sommelier and certified specialist of wine with more than 15 years in the wine industry. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

We have entered the temperature ugh zone, where the only thing anyone can talk about is how disgusting it is outside. Yes, the next few months will be miserable, but as my Canadian grandmother used to say, “The desert is hot, but at least I don’t have to shovel the sand.”

While it’s sweltering outside, the idea of popping open your favorite bottle of cabernet might seem repugnant. And maybe you’re the type of person doesn’t love white wine … so what’s a wine-lover to do?

The answer: Have no fear! I have your summer wine to-do list right here—and it even includes a rich, brooding and intense red.

One of my favorite summer sippers is made by an unlikely duo from the Central Coast of California. Union Sacre is the brainchild of Xavier Arnaudin, a Wine and Spirit Education Trust-certified, oenology degree-holding, ex-boxer-turned-winemaker from France; and Philip Muzzy, a self-taught designer from Michigan who lived in his van before becoming Xavier’s business partner. Unlikely, right? But together, they have more than 25 years of experience working at Central Coast wineries—and it shows. The Belle de Nuit gewurztraminer might be the most luminous expression of this varietal I’ve ever tasted. On the nose, it’s full of ripe lychee fruit and rose petals, but on the palate, it’s bone-dry and crisp, with an almost-wiry tinge of grapefruity zing racing down the back. This is the kind of wine that will make you rethink everything you thought you knew about gewurztraminer. It ferments on its skins for about 30 hours, which imparts the most beautiful pale copper color you’ve ever seen. And the label … oh my goodness, the label: It appears all serious and formal at first glance, but turn the bottle around, and you’ll reveal a stunning image through the clear juice. Can you tell how impressed I am?! If we’re friends, expect to drink a lot of this wine this summer.

Chenin blanc is one of my favorite varietals, and I think it’s tragically underrated. It’s the ultimate chameleon, ranging in style from sweet to sparkling to mouth-puckeringly dry, so there is a chenin blanc for everybody. In the summer, I love the citrusy, tart styles that wake your mouth up and beg for that summer peach-and-arugula salad. My chenin blanc du jour is the Maitre de Chai “Kierkegaard” chenin blanc, which is sourced from two old vine vineyards: the dry-farmed Sani vineyard, planted in 1981 in Dry Creek, Sonoma, and the original rootstock Reamer vineyard, planted in 1975 south of Sacramento. Owners, grape-growers and vintners Alex Pitts and Marty Winters are not professionally trained winemakers. They were, however, professionally trained chefs who met while working at Cyrus in Sonoma under the careful direction of famed chef Douglas Keane. The irony here is that a chef’s purpose is to create a dish by manipulating ingredients, adding a little of this and a little of that until it tastes just right. That couldn’t be further from what they’re doing as winemakers: They simply allow the grapes to do their thing—nothing added, tweaked or manipulated. No fining; no filtration; and the wine undergoes wild fermentation. The result is a glorious, low-alcohol wine bursting with key lime, passion fruit and melon.

Now, for you red-drinkers who think you have to give up the stemmed glass in the melting months: I assure you, that’s not the case! In fact, there are several red wines that are meant to be chilled and are perfect for our summer. And in case you missed the article I wrote explaining why it’s perfectly acceptable to chill all your red wines, consider this your permission slip.

Gamay is the signature grape of the Beaujolais region of France, and up until around 10 years ago, most people would have only associated that region with Beaujolais Nouveau, that grapey, fun and simple wine released the third Thursday of November every year. And while Beaujolais Nouveau might be akin to California’s white zinfandel, it, too, has a time and a place where it can be a fun beverage of choice. That said, real Beaujolais is so much more than that young and fruity rendition of gamay. There are 10 crus in Beaujolais, each making a serious wine with its own unique characteristics. Some of my favorites are Chateau Thivin from Brouilly, Marcel Lapierre from Morgon (the Raisins Gaulois is a household staple around here), and Guy Breton’s gamay from Regnie. The best part of these delicious wines is that they are meant to be consumed slightly chilled. If that isn’t enough, I’ll up the ante and tell you the cherry on top is that these wines have few to no additives, are lower in alcohol, and have almost no tannins. The result is an easy-drinking, dare I say gulpable wine that is the perfect beverage for friends, barbecues and pool parties.

If easy-drinking, lighter reds aren’t your bag, don’t despair: I have just the thing for all you hearty red-wine drinkers out there … and it’s called Tannat. This signature grape of Uruguay was relatively unheard of a few years ago. It originally hails from the Southwest region of France, and just like malbec, which also originally comes from southern France, it was producing harsh, tannic, difficult-to-swallow wines. It wasn’t until the grape reached South America that it found its true home. And, like malbec, tannat creates wines that are deeply pigmented, rich and full-bodied, with opulent aromas of blueberries, dark chocolate and licorice. Is your mouth watering yet? It’s also one of the “healthiest” red wines on the market due to its exceptionally high levels of resveratrol. Bodegas Garzon has set the bar high for tannat from Uruguay due to its state-of-the-art winery, no-expense-spared winemaking team, and meticulous farming practices. What’s more is that because it’s still relatively under-the-radar, you can get this stellar wine less than $20 a bottle at most places. Tannat really shines when it’s chilled down for about 20 minutes prior to opening, which means you can have your full-throttled red wine when it’s hot—and drink it, too.

Last but not least, I would be remiss if I didn’t include the party-perfect Matthiasson “Tendu” red. I cannot think of a get-together I’ve hosted in recent memory that did not include several liter bottles of this incredible juice. Don’t let the crown-cap closure and clear liter bottle fool you into thinking this is cheap jug wine. This delicious blend of barbera, aglianico and montepulciano is crafted by “winemaker of the year” and Napa demi-god, Steve Matthiasson and was modeled after the easy-drinking wines he experienced in the sidewalk bistros of France and Italy. This wine was made for those long summer nights, eating al fresco, playing bocce ball in St. Helena with friends. In short, it’s a sophisticated wine that’s meant to be drunk like a beer, when you don’t want a beer, but are craving wine. Yes, please!

There is an expression in France that has been adopted here in California—glou glou—which basically means glug glug, or down the hatch. My hope is that these glou glou wines inspire you to have more fun. Not all wine needs to be swirled, and pontificated, and analyzed. Sometimes wine is just a drink—a very good drink.

Katie Finn is a certified sommelier and certified specialist of wine with more than 15 years in the wine industry. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

Everywhere I look these days, wine publications, blogs and even the occasional Cosmopolitan article are all proudly announcing: “Merlot is back!”

But is it?

I often talk about merlot in my tasting seminars as one of the most underrated varietals in production. Not only it is the primary grape in some of the world's most-expensive wines like Chateau Petrus, Chateau Cheval Blanc and Ornellaia; it has the ability to produce wines that are complex while still being approachable. Its exceptional juiciness and integrated but not overpowering tannins are the very reasons it became so hyper-popular in the ’90s. It was just so damn delicious, velvety and easy to drink.

Fast forward to 2004 and a little indie movie that the producers probably thought no one was going to see. By now, we are all familiar with the movie Sideways and how it directly affected the wine industry—skyrocketing the popularity of pinot noir, while totally and unabashedly tanking merlot, even if that wasn’t the intent.

That now-famous line—“I’m not drinking any fucking merlot”—had absolutely nothing to do with merlot and everything to do with the fact that Miles, the train-wreck antihero of the movie, had his heart ripped out by his ex-wife. Her favorite varietal was merlot, and he couldn’t bear to be reminded of her in any context. He was so fragile and broken that something as simple as a glass of merlot could push him over the edge. The last scene in the movie shows Miles sitting in a roadside diner, by himself, with his prized bottle of wine that he proceeds to drink out of a foam cup. A contented smile washes over his face. That wine is Chateau Cheval Blanc—a merlot. The symbolism is that he is now finally over his wife. He can move on and enjoy merlot without it breaking his heart. But nobody got it. The joke was lost on the non-wine-savvy public. The only take away was a primal “merlot bad, pinot good.”

Some winemakers will say that the Sideways effect, as it’s now called, was a good thing for the industry—that it forced producers making subpar merlot to abandon the varietal, because it wasn’t selling, and that the merlot grapes planted in places they shouldn’t be, being vinified in ways that weren’t suitable, were effectively pushed out of the marketplace. But I argue that great merlot producers were pushed out, too. Wine lists everywhere went from featuring dozens of merlot selections to a mere handful, and retail wine shelves became merlot-bare. Even now, at the wine shop where I work, we house less than 10 offerings.

And if pushing all the “bad merlot” out was a realistic or desirable outcome, what about all the god-awful cabernet sauvignon out there? Why hasn’t all the proselytizing about ABC (anything but chardonnay) weaned out all the cheap, ghastly, manufactured chardonnay? And at what point is someone going to get on their wine box and openly begin slamming the horrific things now done to pinot noir? The Sideways effect not only eliminated merlot; it also created pinot noir monsters. The beautiful, elegant, silky, high-acid, food-friendly, bright red-fruit style that was quintessential to pinot noir began to devolve into overly ripe, high-alcohol, super-concentrated fruit bombs. The evolution was so predictable. After all, what were those bad merlot drinkers going to switch to now that they were convinced their wine of choice was passé? Voila! Here’s your glass of pinot noir that dangerously resembles the merlot you’re not supposed to drink anymore!

However … the Duckhorn Three Palms Merlot was the top selection in the Wine Spectator Top 100 in 2017. Countless articles are touting merlot’s comeback. I personally love the grape known as the iron fist in a velvet glove. So why am I so skeptical that it’s making a return? Because there simply isn’t a lot of good, inexpensive merlot anymore—or maybe these wines are just a lot harder to find. I can’t help but think maybe it’s been out of sight and out of mind for just too long. It doesn’t even cross the consumer’s mind anymore. And the hip, millennial wine community that would totally embrace a wine that’s gone the way of the dodo bird will only get on board with something they think they’ve discovered or somehow revitalized—yet merlot is just not obscure enough to be trendy. So all this attention to bring merlot back is only going to turn off the cool kids who will drink it if they think it will make them a rebel in some way.

Don’t get me wrong: I want merlot to make an epic comeback. It makes me sad that consumers who like and appreciate wine would write off an entire varietal based on nothing more than a fleeting reference in pop culture. And yes, the perceived quality of merlot has improved as a result of the downturn, mainly because there is less crappy merlot from which to choose.

So dear reader, here is your challenge: Go buy a bottle of merlot. Curl up on the couch, and have a glass. I’m willing to bet you’ll be pleasantly surprised, and a contented smile will wash across your face, too.

Katie Finn is a certified sommelier and certified specialist of wine with more than 15 years in the wine industry. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

I’m just not ready to give up on Temecula yet—but if my last two visits are any indication of what Temecula wants to be, then its destiny might already be written.

Twelve years ago, I ventured to Temecula for a work trip that slightly masqueraded as a girls’ trip. We all had a great time: The weather was perfect; the food was good; and the hospitality was on point. But one distinct part of the trip does not spark fond memories: We visited about seven wineries over two days, none of which were memorable enough to cite all these years later.

I would like to point out that I’m not a “day-drinker,” and when I’m working, I spit all wine. Always have, always will. So the lack of poignant experiences was not because I had over-imbibed, but because they were simply forgettable, at best. What I remember vividly was staying at a well-known resort, in one of their villas, and thinking at the time that it was a lovely property, despite the somewhat tacky faux-Tuscan decor.

Fast-forward 12 years later, and I found myself back at the same resort. The tacky faux-Tuscan decor remains … only now it’s 12 years older, and in sad, sad, shape. I think it’s safe to assume the decade-plus of bachelorette parties and drunken wedding guests have taken their toll. The carpet was crunchy. There were dead bugs in the bathtub. A pair of old, muddy work boots sat outside the room door. And when the staff wasn’t calling me “sweetie,” “love” and “honey,” they were downright rude.

This was not a work-related trip. I was there celebrating my dearest girlfriend’s 40th birthday. She graciously hosted us on a wine tour with a light dinner in a vineyard. The evening spent with friends and loved ones was sublime. However, I am a sommelier, which makes it impossible for me not to notice the wine and service standards around me. Granted, we did not visit the crème de la crème of wineries (if there is such a thing in Temecula), but instead what appeared to be fun and lively venues where the wine flowed freely. And frankly, I was horrified.

Our first stop was at a high-profile, more-commercial winery. I know, I know … how could I possibly judge an entire wine region by a winery that’s known for golf clubs?! Because it was packed—wall-to-wall people. And those people were having the exact same experience I was. Wine-savvy or not, all the guests visiting that day left there with a perception of what Temecula wine country is, based, at least in part, on that particular winery … which, as far as the tasting room is concerned, is not good. If the lack of quality wine didn’t turn you off, the terrible wine being poured by the un-dead was the clincher. Everyone working behind the bar looked like they would rather have something hot and sharp poked in their eye than pour one more “taste” to a wine-coupon-holding bride-to-be. At one point, I gave all my wine coupons to the zombie so I could put her, and me, out of our misery.

Ironically, once we were outside, the whole vibe changed. We could relax and sip the wine, and chat, in truly beautiful surroundings. There was a musician playing the keyboard and singing to a content crowd, complete with adorable little girls in fluffy dresses dancing along. Atmosphere: 1; Wine: 0.

On to the next winery! By far, it was the most pleasant of the three on the tour. It was a small, family-owned establishment. We ate at long picnic tables in the vineyards as the sun began to set, surrounded by a couple of other groups. The service was more attentive and focused, but I couldn’t help but notice that no one was explaining the wine. At most, we were told what was available to taste, with no further detail given. It was a little head-scratching to me, given I had moved to the Coachella Valley from a place where most people can’t shut up about wine. Then I realized … maybe there isn’t anything to say about it.

By this point of the night, we were all laughing and enjoying being out in our “backyard wine country.” All was going well until they started blaring songs like “Funky Cold Medina” and “Mambo No. 5.” OK … time to go.

Atmosphere: 2; Wine: 0.

The last winery we visited wasn’t really a winery at all. Or maybe it was. Who could tell? In any case, I’ve been to college keggers less rowdy. It could not have been further from a traditional winery experience; instead, it was a happening bar and dance scene. The wine was doled out like shots of whiskey. There were easily a thousand people “out back” where the band was. Apparently there was a guy, who may or may not have been high on ecstasy, doing backflips on the dance floor next to a woman who was 80 years old doing ballet moves … weird. My husband and I missed it all, because by this point, we’d had enough. The sun was casting its final shadows, and the rolling hills were gorgeous. We needed a moment of wine-country solitude. Yes, sometimes we miss Napa. So we sat out front, on old Adirondack chairs, and sipped our terrible wine by an unlit fire pit as we watched the sunset. It was perhaps the highlight of the night. This is when my husband, who grew up in Napa, said to me: “Ya know why this place will never be taken seriously? Because here, it’s not about the wine. They’ve simply substituted tasting rooms for bars. The employees can’t tell you anything about the wine, because they don’t care about it. The guests can’t tell you anything about the wine, because they don’t care, either. These are just venues to have a good time and get drunk. Instead of raising the bar to educate people about wine and the region, Temecula lowered the bar to keep everybody drunk and happy.”

Whoa. Now there’s some harsh truth, Temecula.

Now, let me set the record straight: I said I wasn’t ready to give up on Temecula. I’m happy to take suggestions and recommendations for wineries that will change my mind. I know there have to be dedicated producers out there who are crafting thoughtful wine. I promise to go back again, with an open mind. But hear me when I say that if my experience is by design, and this is what Temecula is putting out there as a tourist destination, then nothing is going to change. You can’t be taken seriously as a wine region if you don’t have respect for the industry, the product, the land and the people.

If Temecula wants to be serious about wine, it needs to grow up.

Katie Finn is a certified sommelier and certified specialist of wine with more than 15 years in the wine industry. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

I’ve been working at a wine shop in Palm Desert for about three months now—and I love it! It’s a tiny little space, with a limited number of wines—and because the store is so small, each of the wines is thoughtfully curated. They each serve a purpose and are designed to be the best representation of the region, the price and the varietal.

For years, I was a wholesaler of wine. My job was to bring the samples of wines to the buyers of these little independent retail shops and peddle my goods. I was selling wine to other wine professionals, and there was no such thing as getting “too geeky” when it came to describing the wine or telling the story about how the wine came to be. Now I have the honor of being the buyer sitting on the other side of the proverbial table, listening to the stories and determining which wines make the cut for the store shelves. I’m not gonna lie: It’s an insanely fun job for someone as passionate about wine as me.

That said, there has been a definite learning curve working with wine civilians (aka the public); I am constantly working on not intimidating, scaring or confusing the pants off the average customer. Just the other day, a lovely lady came in looking for a chardonnay. I began to ask her what she normally drinks and what she likes her chardonnay to taste like. About two minutes later, I was using words like “malolactic fermentation” and “diacetyl.”

She blankly turned to my co-worker and asked: “Is that lady speaking English?” Oops.

I feel an innate responsibility to help people when they come in. I want to give guidance and suggestions if needed, and not let anyone drown in a sea of unknown labels.

Shopping for wine is unlike shopping for anything else. Nowhere else is a consumer faced with so many choices, spanning so many price points, with so many variables. Imagine if you walked into a grocery store and had an entire aisle of eggs in front of you—and each of those eggs was a different color, came from a different place, fed a different diet (which, of course, affects the taste) and came from different months of the year, with some months producing better eggs, natch. Some of these eggs are $5, and some are $100, with some at every price point in between. The words “fear,” “panic” and “confusion” come to mind (as does perhaps a fleeting thought of becoming a vegan). This is how a lot of consumers feel about walking into a wine store.

So in my brief yet educational time as a retail clerk, I’ve discovered there a few kinds of shoppers: Those who know what they want; those who ask questions to discover what they want; and—the majority of folks—those who have no idea where to begin.

There are a few foolproof ways to navigate through a wine selection. The first is to start taking photos of wines you enjoy. It seems stupidly simple, but I guarantee that you will not remember the name of that one wine you loved two weeks ago at Susan’s house while you played Bunco. Case in point: the customer who came in asking if we carried a certain bottle. He couldn’t remember the name, or where it was from, but he was certain it was a white wine of some sort, and maybe it had a black label. “Do you have that wine?” Umm …

There are a few apps like Delectable and Vivino that are also great for tracking the wines you like, and there’s a community of people reviewing and rating those wines along with you. If you’re not app-savvy, photos on your phone work just fine.

I’ve said it before, and I’ll say again: One of the best ways to find the wine you want is to shop at a store where people can actually help you. No one, and I mean no one, has innate carnal knowledge of every wine out there. And no matter the size of the store, or how many wines the store carries, the shop is only as good as its employees. Find the store that has passionate people working there, and you’ll be in good hands.

The best experiences I’ve had with customers have occurred when there is a dialogue about wine—when someone is curious about what’s new and wants to learn about it. As a sommelier, I will always have wines that are intriguing me right now, or a new region that is hot, or a style that is making waves. I want to talk about them with you! If you’ve had a wine that you love, I want you to tell me all about it! Next thing you know, we’ll be behind the tasting bar sipping a vibrant white from the Canary Islands, and we’ll laugh and laugh and become best friends. Or at the very least, I’ll get to know you and what you like.

One final suggestion: Don’t be afraid to be specific. As one customer said to me today, “I really want to splurge on a great chardonnay!” To which I replied: “Super! We have a few bottles of Edge Hill chardonnay available; it’s $159 a bottle.” After he regained consciousness, he told me he was thinking more along the lines of a $40 price range. The terms “splurge,” “mid-priced” and “a great value” all mean very different things to different people. A millionaire might think a great value is a $70 bottle of Double Diamond from Oakville, while I, myself, would consider that a splurge. And if the idea of coming up with descriptions for wine (like juicy, jammy, oaky, buttery, dusty, or earthy) give you a panic attack, just tell the sales clerk what you normally drink. Anyone worth their salt will be able to properly guide you to a wonderful alternative bottle.

Remember: Most wine professionals, and I stress the word professionals, are not wine snobs. Spirited, intense and fanatical? Maybe. But not one wine industry person I know would ever embarrass or shame someone who wanted to learn more about wine. And don’t tolerate anyone who does. Ever.

Katie Finn is a certified sommelier and certified specialist of wine with more than 15 years in the wine industry. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

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