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Never been to a Temecula winery, but have tried a few disappointing wines from there. Two points your article could have covered that might have helped. One is the toll Pierce's Disease takes on those vineyards year after year. Does that reduce their quality? And what about the positive on introducing younger folks who don't have a discerning pallet yet? At least they're consuming product that will help them notice there's a big quality difference later on down the line.