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20 Mar 2013

Mark Your Calendars: Palm Springs Restaurant Week 2013 Is Much Longer Than a Week

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Friday, May 31, may seem like a long way away, but the organizers of Palm Springs Desert Resorts Restaurant Week say it never hurts to get an early start on planning.

“Every year, my husband and I make it a staycation,” said Kim Crandal, the executive director of Restaurant Week, during which a bevy of local restaurants will be offering special three-course prix-fixe menus for either $26 or $38 per person.

Given that this year’s Restaurant Week is bigger than ever, perhaps planning is a good idea. For one thing, the week is much longer than a week—it runs for 17 days, in fact, from Friday, May 31, through Sunday, June 16.

Why the expansion?

“We took a look at the history of requests from some of the restaurants,” Crandal said. “… So many people were experiencing success.”

As of now, 79 restaurants throughout the valley—including local favorites, big chains and eateries that are new to the scene—are signed up to participate.

But the week goes beyond food; the tag line for the event is “Eat. See. Stay.” Crandal said numerous hotels and resorts (that would be the “stay” part) are participating, as are various attractions and spas (that would be the “see” part).

“We are focusing more on crafting the ‘see’ and ‘stay’ components so people understand it’s more than a restaurant week,” she said. What do you do during the day?”

About a dozen hotels are currently signed on, and the 20 or so “see” partners include everything from the Palm Springs Art Museum to Knott’s Soak City to the Desert Springs Spa to Desert Adventures Eco-Tours and Events.

Restaurant Week also has something of a special relationship with “Forever Marilyn,” the 26-foot-tall sculpture of Marilyn Monroe that currently graces downtown Palm Springs. She was installed just before last year’s Restaurant Week, and she’ll be taken down and moved (temporarily, many hope) during this year’s Restaurant Week. While plans are not yet finalized, an idea is being batted around to create a more life-sized Marilyn Monroe representation—a statue, perhaps, or a cut-out—and have her pop up at the various restaurants during the 2 1/2 weeks of Restaurant Week.

Crandal noted that some folks are indeed already making Restaurant Week plans. For example, she cited a group of about 90 golfers from Santa Barbara who have made Restaurant Week an annual trip.

“It’s really building a nice following,” Crandal said.

Palm Springs Desert Resorts Restaurant Week takes place from Friday, May 31, through Sunday, June 16. For a complete list of participants and updates, visit www.palmspringsrestaurantweek.com.

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