An image from last year's Spectrum Indian Wells.

An estimated 450,000 people attend March’s BNP Paribas Open tennis tournament … so what do the other 434,000 people do when the tournament has narrowed down to action in just Stadium 1?

One possible answer: They head over to the Renaissance Indian Wells Resort and Spa for the second annual Spectrum Indian Wells Art Show, taking place Thursday, March 16, through Sunday, March 19.

Lisa Ashinoff is just one of the many artists participating in the juried contemporary arts show. The Virginia Beach, Va., resident studied art at Bard College and Florida International University. Why is she taking part in an art show so far away from home?

“My body of work is a good fit out there,” she said.

Actually, her work—paintings and drawings of cityscapes and dreamscapes—has been shown in Palm Springs before, which should come as no surprise, since she describes her work as “a mixture of modern and a midcentury modern.” She said growing up in a Norman Jaffe-designed house influenced her work, which has hints of Frank Lloyd Wright’s architecture as well. Ashinoff’s precise lines come from a system she has honed over the years.

She recently displayed her work at one of Spectrum Indian Wells’ sister shows in Miami, and she said she’s looking forward to having her work back in the desert.

“It allows me to show my work to get more exposure, because I have pretty large paintings,” she said. “The gallery hasn’t been able to show as many big pieces as I like, so it allows me to take (to the show) the big pieces I like.”

Ashinoff’s paintings can indeed be big—as large as 73 inches by 92 inches.

“They’re bold when they’re larger,” she said. “The color and the style of them are more effective on a larger scale. They just lend themselves to being a little larger than normal. I think it’s easier to paint a larger painting than it is to paint a smaller painting.”

The international list of galleries and artists confirmed as participants in Spectrum Indian Wells is quite impressive. For example, Renssen Art Gallery, from the Netherlands, will show works in the figurative tradition. Renssen is an avid admirer of Pablo Picasso, and adds a bit of abstraction—with vibrant and subdued colors—to his works.

Also confirmed is Canadian James Patterson, a sculptor whose work includes a piece that was commissioned by and recently installed at the Peter Gilgan Centre for Research and Learning/Hospital for Sick Children in Toronto.

Almost any type of artwork one can imagine—painting, photography, glassworks, sculptures and more—will be on display at the show. Spectrum Indian Wells is one of six annual art shows put on by the Redwood Media Group, including Artexpo New York, which is billed as the largest fine-art trade show.

Spectrum Indian Wells takes place at the Renaissance Indian Wells Resort and Spa, 44400 Indian Wells Lane, in Indian Wells. The opening-night preview, from 5 to 8 p.m., Thursday, March 16, is a benefit for the Desert AIDS Project; tickets are $50 in advance, or $60 at the door. One-day passes for the rest of the show are $20 in advance, or $30 at the event; three-day passes are $25 online, or $35 at the event, with discounts for students and seniors. Children 15 and younger are admitted for free. For tickets or more information, visit spectrum-indianwells.com. Below: “El Raval” by Lisa Ashinoff.