The service people you encounter every day, to most, are basically invisible: the clerk at the cleaners, the waitress at the café where you get your morning coffee, the plumber who comes to fix a clogged drain, the salesman at the pro shop, the person who checks you in for your doctor’s appointment.
Most of us never know who these people really are, or what their lives are like, until the moment one of them displays the kind of interpersonal skills that make them not only personal to you, but also highly effective representatives of the organizations with which they work.
One such individual is Carlos Castro Jr., property manager with Public Storage in Palm Desert on Fred Waring Drive.
Castro was born 44 years ago in Indio, where he still lives. He is the oldest of four children, who grew up with the understanding that as the oldest, he had a responsibility toward his younger siblings—Monica, Vanessa and Raymond.
“My mom had me at 18,” he says, “and I saw, after she and my father divorced, how, with no marketable experience, she moved from welfare and Section 8 housing to owning her own home and her own car and independence. I’ve always looked up to her. She’s really my hero.”
Castro’s mom, Dora Rodriguez, was born in Waco, Texas. She came to the Coachella Valley and met Castro’s father at Coachella Valley High School.
“It’s really some coincidence,” he says, “because I also met the woman in my life at CVHS, but our story took a lot longer to work out.”
Castro had a crush on Claudia Macias in school, but life took them in different directions.
“What got us back to each other about six years ago, after we were both divorced, was Facebook,” he recalls. “I came across a profile of her and sent a message: ‘This is Carlos, who sat behind you.’ She was blown away, because a friend of hers had read my father’s obituary. She responded, ‘Oh, my God, I thought you were dead!’ We talked a lot after that, and then she said we should get together some time. I told her, ‘I’m available right now. Let’s get a drink.’ Then we started seeing each other.
“Claudia reminds me of my mom in so many ways. She also grew up the product of a divorce and found a way to end up owning a house and a car, raising her kids, and making her own place in the world.”
Coming from an extended family that included relatives who got into trouble and even spent time in jail, “I really decided to be just the opposite,” says Castro. His father was a strong influence to stay clean and straight. “I was raised to be respectful, to have a sense of responsibility toward others, to always act with integrity, and be self-aware. And if I did something wrong, I had to pay the consequences, at a time when that went well beyond a time-out.
“My family was somewhat reserved, a pretty typical Mexican family, so I wasn’t really raised to show my emotions. I developed that on my own. I was always interested in knowing about other people. You have to find things you may have in common. I trust people until someone gives me a reason not to. Sometimes, that backfires, and it really hurts. People can try to manipulate you, but you have to be strong and true to yourself.”
When it comes to being an asset to a company with a job that requires constantly interacting with people who may be upset or are often unsure of what they want or need, Castro could teach others how it’s done.
“I love my job,” he says. “I love meeting people and learning their history and the different experiences they’ve had. I tend to share myself, and then others share themselves with me. And I love being able to help them.”
After high school, Castro continued his education at Mt. San Jacinto College, studying information technology. He then moved on to College of the Desert to study psychology. He plans to continue on to a bachelor’s degree and hopes to go into social work to help others as a counselor, perhaps focused on substance abuse.
Castro’s bucket list? “I want to travel to Australia. It’s a very unique place. I’d like to go to the Outback and see kangaroos and koalas. I’d also like to go south and see the Mayan ruins.”
What advice would Castro give to others? “Be yourself. Be proud of where you come from. There are always going to be obstacles in life, but whatever you do, you should never change who you are just because of the actions of others. That just gives them control over you. And, of course, it’s easier with someone there with you.
“My mom always took care of us. She’s always there. I probably don’t tell her often enough.”
The next time you’re running errands, take the time to notice who is helping you, and realize how little you know about who they are, where they came from, and what their hopes and dreams might be.
That person, like Carlos Castro, might be someone you should take the time to know.