CVIndependent

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28 Aug 2019

A Note From the Editor: Vote in the Best of Coachella Valley Readers' Poll; Ralph's Gives the Independent and Other Newspapers the Boot

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Here’s some information on two important goings-on this month:

• Best of Coachella Valley voting is now under way!

First-round (nomination) voting in our annual readers’ poll is taking place through Friday, Sept. 13. Click on the link above, and you'll be sent to the open ballot—you fill in the blank in each category.

The top vote-getters will advance to the final round of voting, which will take place at CVIndependent.com from Monday, Sept. 30, through Monday, Oct. 28. The Best of Coachella Valley results will be announced at CVIndependent.com on Monday, Nov. 25, and in our special December print edition.

We run our readers’ poll a little bit differently than those other publications run theirs: For the Best of Coachella Valley, we ask readers to vote only once per round. The goal of other “Best Of” readers’ polls is for the publication to get as much web traffic as possible from readers visiting their websites over and over again to vote. Not us: We’d rather have readers vote just once per round, so our list of winners can be as fair as possible.

If you haven’t voted already … what are you waiting for? Get yourself to CVIndependent.com!

• Some bad news for local media on the circulation front: Kroger, the Cincinnati-based supermarket behemoth, has decided not to renew its agreement with DistribuTech to distribute free publications in its stores around the country.

What does this mean? Barring a change of heart, or Kroger making some sort of arrangement with another distribution company (both of which are unlikely), as of sometime in September, you’ll no longer be able to pick up the print version of the Independent—or any other free publication—at the Ralph’s stores in the Coachella Valley.

This move by Kroger is a very bad thing for both the media and the public. As our friends at the Memphis Flyer in Tennessee put it: “Kroger was providing a true community service with its free publications distribution … because ‘free’ information is often the only information available for a great many of our citizens. They may not be able to afford a subscription to the daily paper or the latest issue of Vanity Fair, but they can pick up (publications like the Independent) on their way out of the grocery store and get some insight into what’s happening in their community.”

As a result of all this, the Independent will lose five very good distribution spots; the good news is that leaves about 385 other locations where people can pick up the newspaper (including the four local Albertsons stores). If you’re one of the people who usually picks us up at Ralph’s, and you need help finding the paper elsewhere, you have two options: One, click on “Find a Copy” here at CVIndependent.com; or two, email me or call me at 760-904-4208, and I’ll personally let you know the closest distribution spots to you.

One more thing: Please feel free to express your displeasure about this decision to management at your local Ralph’s. Be polite—the decision came from corporate headquarters, not local management—but if enough people complain, perhaps those complaints will make their way back to Cincinnati and change some minds.

As always, thanks for reading—and if you have anything to say, don’t hesitate to email me at the address below. Also, be sure to pick up the September 2019 print edition of the Coachella Valley Independent, hitting streets this week.

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