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An object in possession seldom retains the same charm that it had in pursuit. —Pliny the Younger (A.D. 61-113), author; imperial magistrate to Roman emperor Trajan; nephew and adopted son of the famed naturalist (among other titles) Pliny the Elder.

Almost two millennia later, a man named Vinnie Cilurzo began brewing what came to be considered the first double IPA, in nearby Temecula at his small brewery called Blind Pig. Cilurzo’s name for this beer was Pliny the Elder and was based on a wives’ tale of sorts that the historical Pliny had discovered and named wild hops (lupus salictarius, which were not actually hops, it turns out). The beer itself was undeniable: Despite being brightly dank, catty, citrusy and piney from the generous amount of hops added both during the boil and after, and being 8 percent alcohol by volume, it was all well-balanced with the beer’s malt foundation. “Deadly quaffable” would be how I remember it being when I first tried it.

Cilurzo eventually moved his operation up north to Santa Rosa and renamed his brewery Russian River Brewing Company. His beers, Pliny the Elder especially, have retained a hype that is impressive and mostly deserved since Elder was first brewed in 2000.

Imagine the hype, then, that developed for a triple IPA version of the beer, which Cilurzo dubbed Pliny the Younger: It was 10.25 percent ABV, copper in color, with even bigger hop flavors and a more-substantial malt backbone to match. This beer became legend for the very small amount brewed and allotted to select locations, mostly throughout California, in February.

I experienced the fervor some years back when I went with a group of my Coachella Valley Homebrew Club friends to the now-sadly defunct Barley and Hops Olde World Family Tavern in Temecula. After waiting in line for 30-60 minutes and drinking one of Russian River’s many gorgeous wine-barrel-aged sour ales, I finally got my allotted 10-ounce pour. This was about six years ago, but I remember it being very intense, with citrus and pine aromas and flavors, properly balanced out by the malt. It was hard to distinguish from a hoppy American barleywine—but it was a very nice beer. However, I have a weird habit of bringing much of the overall experience, including the hassle of obtaining the beer itself, to my opinion of a beer. So … was all the hoopla worth the chance to taste this beer?

I chose the word "chance" not incautiously: In many instances, you can find yourself arriving early at such events to find that many people arrived far earlier—with the beer running out before your turn. I experienced this at The Salted Pig gastropub in downtown Riverside a few years ago, and it drove home the point that I ought to figure the time and effort spent to obtain an experience into the overall equation. This is not to denigrate anyone involved, be it Russian River, the venues that serve Pliny the Younger, or the people for whom the equation “four hours waiting in line + one pour of Younger (and often other RR beers) = worthwhile." I just want to make a case for the overall overrated nature of the beer.

In many beer circles, that previous statement is blasphemy. Truly. Pliny the Elder is far more available today, and it is still treated with the utmost reverence, to the point that when it’s available in the Coachella Valley, there are certain people who will hoard it. In the not-so-recent past, Elder was the Holy Grail as far as beer traders were concerned. You could get many prized beers for the right amount of it. However, between Russian River Brewing’s upgrade to a more-expansive brewhouse in Windsor, and the sheer proliferation of amazing double IPAs, Pliny the Elder’s trade value has declined. Might we see a similar decline in the general circus surrounding Pliny the Younger? Well, I have tasted three imperial/triple IPAs that I can wholeheartedly recommend to anyone that are just as good (if not better) as Younger—all made in Southern California.

Let’s start in Long Beach with Beachwood Brewing’s Hops of Fury, and then move south to San Diego with Societe Brewing’s The Roustabout. Traveling east down Interstate 8 from there puts us at Alpine Beer Company, where their Exponential Hoppiness, while once brewed in much smaller amounts and less easily obtained (but easier than Younger—and in bottles!), has been made for more than a decade.

A perfect illustration of this point is the speed at which Pliny the Younger sold out at the legendary Toronado San Diego. All three of these other beers were also on tap—and still are as I type this, two days after Younger went on. I would be the guy that skips the nuttiness and happily gets pours of the other beauties relatively hassle-free. (Also worth a mention on the "alternative to Younger" front are Melvin Brewing’s 2X4 and Revision Brewing’s Dr. Lupulin, both of which are big, beautiful, hoppy beers that can be found at the right times of year at our local Total Wine and More.)

The reason I chose this topic now is the fact that for the first time, the Coachella Valley has seen not one, but two tappings of this iconic beer. A tapping of Younger at La Quinta Brewing’s Old Town Taproom has already happened (alongside a plethora of other RR beers I’m more excited about, frankly), and another might have also happened at Eureka! Indian Wells. I went to the former tapping at La Quinta (in the name of science, of course). I got there an hour early, having been conditioned by these events that this was already late. I was third in line, and I needn’t have really worried. That’s the charm of our desert beer scene, I guess. I will say that when I finally got my glass, it was brightly citrus and tropical (hints of guava and papaya), with some pine—a shockingly drinkable triple IPA. Yeah, it was worth waiting a little bit for, but had it been more than that, I could have been at peace with missing out.

Those who view me as a "Debbie Downer" will be ecstatic to know that I think this these tappings are a very good sign for our local beer scene—as are the first local sightings of Beachwood Brewing and Beachwood Blendery beers. I’m personally more excited about the beers that will come from the latter breweries, but from what I’m told about Russian River’s new brewing facility, I’m definitely looking forward to what they do next.

Life is short, and it’s important to put a value on the time and effort that goes into any endeavor. Does everything balance toward the positive? Did the object of your desire retain the charm that it had in its pursuit? I sincerely hope so.

Brett Newton is a certified cicerone (like a sommelier for beer) and homebrewer who has mostly lived in the Coachella Valley since 1988. He currently works at the Coachella Valley Brewing Co. taproom in Thousand Palms. He can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

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The Rhythm, Wine and Brews Experience is back on March 5 with an amazing lineup of bands, wine and brews.

Live music, craft beer from 48 breweries and amazing wine from 21 wineries will be enjoyed with the scenic Empire Polo Club as the backdrop.

Kevin Olsen runs Adam’s Bottle Boutique in Redondo Beach; he is the RWB beer curator.

“This year, we have a more unique selection of breweries,” he said. “Some are a little less mainstream, with some smaller breweries that are more artisanal and craft-driven. Last year, we definitely took a step in that direction.

“Belching Beaver came out this year, (as did) Strand Brewing; Ritual Brewing, which is a little closer, is an Inland Empire brewery.”

Here is more information some of the breweries that will be rockin’ this year’s Rhythm, Wine and Brews. Get more information at www.rwbexp.com.

10 Barrel Brewing: This is a favorite in Oregon and a multiple Great American Beer Festival medal winner. There are satellite brewpubs in Boise, Portland and Bend.

Anchor Brewing Company: This brewery is dripping with history: Anchor began during the California Gold Rush and was the first to produce steam beer—effervescent beer now labeled California common beer. Anchor is the only steam-brewing company still in operation.

Ace Cider: Did you know cider is fantastic to cook with? Use Ace cider in place of champagne to lighten up your dishes, and consider Ace Apple with your next pork dish!

Ballast Point: This San Diego brewery is a homebrewer’s fairytale come true. Founder Jack White opened Home Brew Mart in 1992, after wanting more quality and unique brewing ingredients for homebrewers to use. Ballast Point opened their “back room” brewery, behind the shop, in 1996. In November, the UCLA students turned brewery owners sold to Constellation Brands for $1 billion.

Sierra Nevada: Ken Grossman, the godfather of craft beers, opened a homebrew supply store in Chico in 1976. He purchased whole cone hops from Yakima hop brokers directly and began brewing his now infamous hop-forward beers. He launched Sierra Nevada Brewing three years later.

Green Flash Brewing: Green Flash opened Cellar 3 last year, a new tasting room and specialty brewing facility in Poway. The facility focuses on innovation through barrel-aging and wild yeast experimentation.  When not sipping something sour, try the Soul Style American IPA. Citra, Simcoe and Cascade hops are layered, giving it tropical and sherbert flavors. It’s a perfect warm weather beer.

Breckenridge Brewery: Colorado’s third craft brewery began thanks to a ski-bum homebrewer in 1990. Today, Breckenridge’s beers can be found in 32 states. In true outdoorsy form, the brewery put nitro—nitrogen-carbonated beer—in cans late last year.

Three Weavers Brewing Company: The female-run brewery is Los Angeles’ second Kickstarter-funded brewery. Brewmaster Alexandra Nowell was the former lead brewer at Drakes and won two GABF bronze medals while brewmaster at Kinetic Brewing Company in Lancaster.

Coachella Valley Brewing Company: CVB, as we locals like to call it, answers the call for a bigger selection of sophisticated and modern beers here in the valley. Head brewmaster and part owner Chris Anderson is a graduate of the University of Alaska-Anchorage Culinary program. Anderson brews using local ingredients. CVB started a sour program in 2015, and the Profligate Society features sours like the cabernet-barrel-aged Epineux Poire prickly pear wild ale.

Babe’s Bar-B-Que and Brewhouse: The Rancho Mirage restaurant and brewhouse was founded by Marie Callender’s founder, Don Callender. Don had a passion for craft beer and opened two small breweries in 1998 and 1999. Babe’s later opened in April 2002. In 2014, the Belgian Vanilla Blonde Ale took gold at the Great America Beer Festival.

La Quinta Brewing: One of the valley’s three local brewers opened its doors in the fall of 2013. And after much success and popularity, it recently opened a taproom in Old Town La Quinta.

Goose Island Brewing: Goose Island's brands are sold in 24 states and parts of Europe thanks to the Anheuser-Busch InBev deal in 2011. While craft-beer geeks across the country cried in their beers over the deal, their Bourbon County Stout has remained world class.

New Belgium Brewing: This is one of the coolest breweries on the planet. The New Belgium folks not only advocate for beer, they advocate for the planet. Tour de Fat is New Belgium’s traveling party regarding all things bicycle: In every Tour de Fat city, one awesome role model will step on stage to trade in his or her car keys and pledge to live car free for one year. Oh, and the brewery is now 100 percent employee owned.

Black Market Brewing: Black Market launched the craft movement in Temecula’s wine country. It recently brewed a Rum Matured Deception With Pineapple. The “normal” Deception is a coconut lime blonde ale. Black Market releases a new beer on Cask Night, every Monday.

Lost Coast: Lost Coast began in 1990, in a 100-year-old castle in Eureka, Calif. Barbara Groom, a pharmacist turned homebrewer, now owns the 43rd-largest craft brewery in the U.S. Have a friend who hasn’t turned to craft yet? Give them a pint of Great White.

Founders Brewery: If you haven’t fallen in love with Founders, you don’t have a heart. This brewery is ranked as one of the top breweries in the world by Ratebeer.com over the last five years. If you haven’t tried the Breakfast Stout, you haven’t lived.

Speakeasy Ales and Lager: Speakeasy hales from San Francisco. Last year, a new 60-barrel brewhouse was made with a malt handling system, fermenters, a centrifuge and a canning line were installed. Production capacity increased to 90,000 barrels per year.

Bootleggers Brewery: Orange County craft-beer darling Bootleggers was established in 2008 by husband and wife Aaron and Patricia Barkenhagen. They brew the popular Mint Chocolate Porter.

Firestone Walker Brewing Co.: I can’t say enough good things about Firestone—and neither could the Great American Beer Fest last year: Firestone took a silver for the Feral One in the Belgian-Style Lambic or Sour Ale category. The brewery also brought home two bronzes: for the Hammersmith IPA in the English-Style India Pale Ale category, and thr Sour Opal in the Wood and Barrel-Aged Sour Beer categories. Then, Firestone was awarded golds for the Pivo in the German-Style Pilsener and the DBA in the Ordinary or Special Bitter categories. It only made sense that it was awarded the Mid-Size Brewing Company Brewer of the Year awards.

Bell’s Brewery: Bell’s was founded by Larry Bell as a home-brewing supply shop in 1983. It ranked eighth in total volume among all domestic craft brewers in the U.S. in 2010.

Barley Forge Brewery: This was the OC Weekly Best Brewery in 2015. Barley Forge specializes in Belgian, West Coast and German-style beers.

Brew Rebellion: This brewery is true to its name: Brew Rebellion brews beer 30 to 50 gallons at a time. That means an awesome rotating tap list and more specialty beers.

Coedo Brewery: Japan’s Coedo names beers after five classic Japanese hues. Coedo honors traditions: The brewers allow the first sip of beer to fall to the ground from the tanks, as a tribute to the brewmasters who came before them.

Einstök Brewing: This brewer is located just 60 miles south of the Arctic Circle in the fishing port of Akureyri, Iceland. All Einstök beers are 100 percent vegan, with no GMOs.

Clown Shoes: Funny name, great beer. Check out American black ale dubbed “Lubrication.” The label features a robot at a gas station holding a pump handle in his groin vicinity. Fun tidbit: The artist is a woman.

Pizza Port Brewing: Pizza Port serves delicious craft beer in Solana Beach, Carlsbad, San Clemente and Ocean Beach. Each of Pizza Port’s four San Diego County brewpubs won at least one GABF medal last year.

Hangar 24 Craft Brewery: Located at the end of a dusty road, with the San Bernardino Mountains serving as a backdrop, Hangar 24 is named after the hangar where owner Ben Cook—a licensed pilot—and his friends would relax after a day of flying. Fun fact: Much of the equipment in Hangar 24’s main brew house came by way of Las Vegas’ Monte Carlo Casino.

Pizza Port Brewing: Pizza Port serves delicious craft beer in Solana Beach, Carlsbad, San Clemente and Ocean Beach. Each of Pizza Port’s four San Diego County brewpubs won at least one GABF medal last year.

Mission Brewery: Mission Brewery was originally established in 1913; like most breweries of the time, it went out of business during the first year of Prohibition. The revived Mission Brewery is now in the East Village in downtown San Diego in the historic Wonder Bread Building.

King Harbor Brewing Company: This is first production brewery in Redondo Beach. Last June, it opened the Waterfront Tasting Room, joining Los Angeles craft-beer-bar icon Naja’s Place on the International Boardwalk.

Belching Beaver Brewing: This is a dog-friendly brewery in North Park, San Diego. The Beavers Milk, Milk Stout took a gold medal at the World Beer Championships in 2014 and 2015. Their Dammed! Double IPA also took a gold at the World Beer Championships in 2014.

Strand Brewing: Torrance’s first production brewery has grown so much since 2009 that it moved to Old Torrance last October. Strand Brewing, Monkish Brewing, The Dudes Brewing and Smog City Brewing are all within a short Uber ride from each other.

Deschutes Brewing: Deschutes is awesome—and it’s family owned and operated. The company even set up an employee stock ownership program in 2013 so employees can own a percentage. If you try anything from Deschutes, try The Abyss. It’s a world class, 12 percent alcohol by volume imperial stout.

Alpine Brewing: You may already know Green Flash and Alpine merged in 2014. Green Flash is about 20 times larger than Alpine. Alpine couldn’t previously meet the demand for its popular IPA. Now it can.

Angel City Brewing: Angel City has a special place in my heart: When I first started writing about beer in 2008, I met Michael Bowe, the founder of Angel City. He’s since sold it and is sailing around the world, but the brewery continues to thrive in downtown Los Angeles.

Ironfire Brewing Company: John Maino and Greg Webb met at Ballast Point in San Diego and decided to start their own brewery in Temecula—and Ironfire was born in 2012.

BarrelHouse Brewing Co.:BarrelHouse not only has fantastic beers (Sours!); it also offers beautiful views from the inviting Central Coast patio. The just-announced 2016 Curly Wolf is maple vanilla bourbon-barrel-aged Russian imperial stout.

Rock Brothers Brewing: Music and beer are this brewery’s mantra. Creating custom brews for bands is the focus: It made 311’s amber ale beer.

Elysian Brewing: Elysian was founded in Seattle in 1995. Try the Avatar Jasmine IP brewed with died jasmine flowers.

Golden Road Brewing: All of the beers are delivered in cans. Canned beers stay fresher longer without light oxidation, and they are better for the environment. Anheuser-Busch Inbev acquired Los Angeles’ largest craft brewer last September.

Acoustic Ales Brewing Experiment: Acoustic started brewing in 2012, but the building that houses it has more than 100 years of American brewing history: The original facility housed Mission Brewery, which operated before Prohibition.

Karl Strauss Brewing Company: Strauss was former vice president of production and reached master brewer at Pabst Brewing Company. He, Chris Cramer and Matt Rattner started the first-ever brew pub in San Diego in 1989.

Lagunitas Brewing Company: The brewery that brews in Northern California and Chicago sold a 50 percent stake to Heineken last September in an effort to expand the brand globally.

Reverend Nat’s Hard Cider: The Rev. Nat West started making cider in his basement, and in the spirit of craft beer geeks, grew into to a business that now distributes in five states.

Ritual Brewing Company: This Redlands brewery was founded by Owen Williams and Steve Dunkerken. Williams is a former brewing operations director of BJ’s Brewhouse and teaches at California Polytechnic University. Dunkerken is a Redlands native and long time homebrewer.

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