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09 Jul 2020

Caesar Cervisia: The View From Behind the Taproom Bar Through the Closing, the Reopening, and the Partial Reclosing

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Last year, I dedicated an entire column to information and etiquette for people visiting taprooms. Part of my motivation was selfish—I work at a taproom myself, specifically the Coachella Valley Brewing taproom in Thousand Palms—but I also wanted to help people who have little to no experience in the taproom world, and might feel intimidated by it.

I was not intending to follow it up at the time—but things have changed dramatically since those, dare I say, innocent times of late 2019. I want to give you the perspective of someone who is back behind the bar and happy to see his regulars back—while fully understanding that this pandemic is far from over. This brings some new things to consider when visiting your favorite brewery taproom—if it’s one of the few that remains open—and I hope this perspective can help you should you decide you absolutely have to go out for a pint or two, be it now or a little later when more taprooms can reopen again.

There is nowhere to start other than to state the obvious: Bring and wear a mask. This is required in "common and public space, and outdoors when distancing is not possible," according to the California state mandate. Thankfully, I have not had very many customers who felt put out by being required to wear one to order or while walking around—but we’ve all seen the videos of the Karens out there who insist that wearing a mask is a most serious infringement upon their civil rights, and who feel they are the Rosa Parks of the movement. (Is "movement" even the word for this?)

This also assumes you know how to wear a mask properly: It needs to cover your nose and mouth. I've seen a small minority of people whose facial coverings either droop down or just expose their noses outright. "But it's harder to breathe," said one customer to me when I pointed this out to him. Seriously, people: Suck it up. Thankfully, I have all the power in my situation—you have to go through me to get beer, and you’d better believe I am not backing down. When you are at your table or leave the taproom property, you are free to take the mask off and breathe as freely as you wish. Meanwhile, I deeply appreciate you wearing that mask when ordering or walking around the taproom, for my sake—just as I'm wearing my mask for yours.

As of this writing, bars, taprooms and restaurants have had to close their indoor operations, and bars and taprooms can only be open for outdoor service if there is a "bona fide meal provider" (AKA catering service or food truck). This is easier for some places to accomplish than others, but even when taprooms make an effort, this is the time of year when you just don't want to spend much time outside at all—and this doesn't even take into count the toll alcoholic beverages can have on you when it's that hot outside; you have to drink a lot of water to counterbalance its diuretic effect. I have seen some diehards come and have beer (with food) at the taproom, but I would most certainly not do the same, so I understand why I see more people looking to purchase beer to go. This mandate was needed because some businesses were not enforcing social-distancing and/or mask-wearing, and because an increasing amount of science shows that the coronavirus spreads easier indoors than outdoors. Anyway, to summarize: If there is a meal for each person drinking on the tab, and they cover their faces when appropriate, and they sit outside, they can have beer.

It can often feel like there is nothing but bad news out there, especially if you watch cable news or pay attention to social media, but I am happy to say that this is not the case: I have personally been the beneficiary of the generosity of many people who have stopped in to get something to go or have something onsite—and it has been extremely heart-warming. My mother has said that, when I was very young, I used to get overwhelmed to the point of tears when I would get a certain number of Christmas or birthday presents. Some of that emotion has stuck with me to this day—buried deep inside my calloused soul—and I've felt it well up a number of times during the past few months. There have been fewer customers, fewer fun shifts with my co-workers, and lots of moments of worry—but the vast majority of the patrons have been understanding and magnanimous with their tips. I cannot properly express my gratitude for this, but I'm going to try anyway: Thank you. It has meant a lot to me to so far not have to worry about my financial situation on top of all that there is to worry about, and that would not have been possible if it weren't for you. The brewery I work for feels the same way in that we have been able to keep the doors open despite the madness that has befallen us.

I just want us to be able to get to the other side of the pandemic, where we might be able to enjoy some high-fives and hugs again—without having to think about potentially serious lung damage or death. Which means that I hope you stay safe until then.

Brett Newton is a certified cicerone (like a sommelier for beer) and homebrewer who has mostly lived in the Coachella Valley since 1988. He currently works at the Coachella Valley Brewing Co. taproom in Thousand Palms. He can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

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